Job Title: Senior Director – Ad Sales

Experience: 10–15 Years

Location: Gurugram

Company: Frodoh – A Leading Digital Programmatic Company

Website: https://frodoh.world/

Position Description

Frodoh is seeking an experienced and strategic Senior Director – Ad Sales to lead regional sales, drive revenue growth, and expand the company's presence across North India. The ideal candidate will bring extensive experience in the AdTech and digital advertising ecosystem, a robust network of brand and agency relationships, and a proven track record of acquiring strategic accounts and achieving significant revenue growth.

The role requires a strong understanding of programmatic advertising, biddable media, Connected TV (CTV), retail media, and Digital Out-of-Home (DOOH). The candidate will be responsible for developing and executing the regional sales strategy, building long-term partnerships with leading media agencies and brands, identifying new business opportunities, and driving overall business performance across the North India market.

Primary Responsibilities

- Regional Sales Strategy: Develop and execute the sales strategy for North India, aligned with the company's overall business objectives and revenue goals.
- Revenue Growth: Own regional revenue targets, drive new business acquisition, and consistently achieve or exceed quarterly and annual sales objectives.
- Agency & Brand Partnerships: Build, strengthen, and maintain strategic relationships with leading media agencies, agency trading desks, advertisers, and key brand decision-makers across North India.
- Business Development: Identify new market opportunities, develop a solid sales pipeline, and drive the acquisition of high-value clients and strategic accounts.
- Enterprise Client Acquisition: Lead senior-level sales conversations, negotiations, commercial discussions, and deal closures with key stakeholders and C-level executives.
- Strategic Account Management:



Develop long-term partnerships with key clients to increase account penetration, repeat business, and overall revenue contribution.
- AdTech Solutions Selling: Drive adoption of Frodoh's advertising solutions across programmatic advertising, CTV, retail media, DOOH, and other relevant digital media offerings.
- Market Intelligence: Monitor industry developments, competitor activities, emerging advertising trends, and customer requirements to identify new growth opportunities.
- Sales Planning & Forecasting: Maintain accurate sales forecasts, pipeline visibility, revenue projections, and regular business performance reports.
- Cross-functional Collaboration: Work closely with campaign operations, media planning, product, and leadership teams to deliver effective advertising solutions and ensure client satisfaction.
- Team Leadership: Lead, mentor, and develop the regional sales team, establish performance expectations, and build a high-performing sales culture.
- Leadership Reporting: Provide regular updates to the senior leadership team on regional performance, pipeline health, strategic opportunities, and market expansion initiatives.

Required Skills & Qualifications

- 10–15 years of overall experience in AdTech, digital advertising, programmatic media, or the broader digital media sales ecosystem, preferably with substantial experience in agency sales.
- Demonstrated experience in a senior sales leadership role with responsibility for regional revenue growth, business development, and strategic account acquisition.




- Strong relationships and an established professional network with leading media agencies, agency trading desks, advertisers, and brands across North India.
- Proven track record of achieving revenue targets, closing high-value deals, and building a sustainable sales pipeline.
- In-depth understanding of programmatic advertising, biddable media, digital media buying, and the evolving AdTech ecosystem.
- Working knowledge of CTV, retail media, DOOH, and other emerging digital advertising formats.
- Strong commercial acumen, including pricing strategy, negotiation, forecasting, and revenue planning.
- Excellent leadership, communication, presentation, and stakeholder management skills.
- Ability to influence senior decision-makers and build long-term strategic partnerships.
- Experience managing, mentoring, and inspiring sales teams to achieve business objectives.
- Proficiency in CRM tools, sales reporting, and pipeline management.
- Bachelor's degree in Business Administration, Marketing, or a related field; an MBA is preferred.

Why Frodoh? At Frodoh, you'll join a dynamic team at the forefront of digital programmatic innovation. We offer an environment where strategic thinking, ownership, and measurable business impact are valued, and where you can play a meaningful role in shaping the company's growth.

Founded in 2020 and headquartered in India, Frodoh is an evolving AdTech company specializing in Connected TV (CTV), retail media, and Digital Out-of-Home (DOOH) solutions. We combine creative innovation with advanced advertising technology to deliver engaging, high-impact advertising experiences across digital ecosystems.

Join us to help expand Frodoh's market presence, build strategic industry partnerships, and drive the next phase of growth in North India.

Skills: agency sales,ctv sales,strategy,digital sales,ad sales

📌 Senior Director – Ad Sales (Gurugram)
🏢 Frodoh
📍 Gurugram