We are looking for a results-driven Senior Digital Marketing Executive to lead and optimize digital marketing campaigns across Meta Ads, Google Ads, SEO, and other digital channels. The ideal candidate should have hands-on experience in lead generation, paid advertising, campaign optimization, analytics, and performance marketing.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.

- Manage and optimize Google Ads campaigns for lead generation and conversions.

- Develop and implement effective digital lead-generation strategies.

- Plan and execute SEO strategies, including keyword research, on-page and off-page optimization.

- Monitor campaign performance, budgets, CTR, CPL, CPC, conversions, and ROI.

- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.

- Analyze competitors, market trends, keywords, and campaign performance.

- Track and report daily, weekly, and monthly marketing and lead-generation metrics.

- Coordinate with content, design, and development teams for campaigns and landing pages.





- Identify opportunities to improve conversion rates and campaign ROI.

- Manage digital marketing budgets and optimize spending based on performance.

- Stay updated with the latest Google Ads, Meta Ads, SEO, and digital marketing trends.

Requirements

- Minimum 2+ years of hands-on experience in digital marketing.

- Strong practical knowledge of Meta Ads Manager.

- Proven experience managing Google Ads and lead-generation campaigns.

- Good understanding of SEO, keyword research, and website optimization.

- Proven experience in generating and managing digital leads.

- Strong analytical and problem-solving skills.

- Knowledge of Google Analytics and Google Search Console.

- Experience with Canva or similar creative tools is an advantage.

- Solid communication and coordination skills.

- Ability to independently manage campaigns, optimize performance, and meet targets.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Executive (Kozhikode)
🏢 NOVIINDUS TECHNOLOGIES
📍 Kozhikode