Senior Application Marketing Manager

(Preferred Background: Astrology and Online Consultation Services)

Company: Baelit Digital Private Limited

Location: Noida, Sector 132, Uttar Pradesh

Employment Type: Full-time, On-site

Experience: Minimum 6+ years of relevant experience

Compensation: Up to ₹36 LPA or more for exceptional candidates

Joining: Immediate / Short Notice

About the RoleBaelit Digital Private Limited is seeking a strategic and execution-focused Senior Applicayion Marketing Manager to own the end-to-end marketing strategy and growth of its mobile application. The role will focus on turning business objectives into actionable marketing plans, driving user acquisition and engagement, building brand visibility, and improving user retention and app growth.

The ideal candidate will have a strong background in digital marketing and app growth, with a proven ability to plan, execute, measure, and optimise integrated marketing campaigns. Experience in astrology, spiritual services, or online consultation platforms will be strongly preferred.

Key Responsibilities· Develop and execute the end-to-end marketing and growth strategy for the app, from pre-launch planning through launch and post-launch growth.

· Create and implement marketing plans covering user acquisition, brand awareness, app installs, activation, engagement, retention, and revenue growth.

· Plan and manage digital campaigns across paid advertising, social media, influencer marketing, content, partnerships, and other relevant channels.

· Define growth targets, budgets, campaign calendars,



and measurable KPIs; track performance and optimise campaigns based on results.

· Coordinate with internal teams, including product, app development, content, social media, design, and operations, to ensure marketing activities are delivered on time.

· Work with the product and development teams to align app features, user journeys, launch timelines, promotional campaigns, and growth priorities.

· Lead app launch and go-to-market planning, including audience segmentation, positioning, messaging, campaign execution, and launch-day coordination.

· Use analytics, CRM tools, dashboards, and market research to understand user behaviour, identify growth opportunities, and improve conversion and retention.

· Manage external agencies, influencers, vendors, and marketing partners, where required, and monitor their deliverables and performance.

· Prepare regular marketing performance reports for senior management, highlighting results, insights, budgets, challenges, and next steps.

· Take ownership of marketing execution and ensure plans move from strategy to timely implementation, with clear accountability for outcomes.

Qualifications· Bachelor’s degree in Marketing, Business Administration, Communications,



or a related field; relevant practical experience will also be considered.

· Certifications in digital marketing, performance marketing, analytics, or growth marketing will be an advantage.

Required Experience & Skills· Minimum 6+ years of experience in digital marketing, growth marketing, marketing strategy, or go-to-market execution.

· Demonstrated experience in executing marketing plans that drive measurable growth for a mobile app or digital consumer business.

· Strong understanding of app user acquisition, performance marketing, social media growth, influencer campaigns, and conversion optimisation.

· Ability to translate business goals into practical marketing plans, timelines, budgets, and measurable deliverables.

· Experience with marketing analytics, app performance metrics, CRM platforms, and reporting dashboards.

· Strong project coordination and execution skills, with the ability to manage multiple campaigns and work across teams.

· Excellent communication, planning, problem-solving, and stakeholder-management skills.

Preferred Industry Background· Robust domain knowledge or prior experience in astrology, spiritual services, and online consultation platforms is strongly preferred.

· Experience marketing astrology apps, consultation marketplaces, or other app-based consumer services will be an advantage.

· Experience taking an app from pre-launch marketing and go-to-market planning through launch and sustained user growth will be highly valued.

📌 Senior Application Marketing Manager (Karamba)
🏢 BaeLIT Digital
📍 Karamba