Key Responsibilities

- Develop and execute Pan-India sales and marketing strategies for the Solar business portfolio, including solar connectors, junction box and harnesses, to achieve revenue, order-booking, and growth targets.

- Build and expand business with Solar Developers, EPCs, dealers, string combiner box manufacturers, solar panel/module manufacturers, solar junction box manufacturers, and relevant OEMs across India.

- Identify new customers, market segments, and business opportunities for the Solar portfolio; assess opportunities for new products and coordinate with Engineering/Product Development teams on feasibility and business cases.

- Develop and manage sales for Elcoms complete product portfolio across the East region, including customer acquisition, channel development, key account management, enquiry generation, quotation follow-ups, and order booking.

- Build and maintain robust relationships with existing and prospective customers, strategic accounts, channel partners, consultants, and OEMs across the assigned territories.

- Prepare regional and segment-wise sales plans, forecasts, pipeline updates, market intelligence, and performance reports for Management.

- Conduct market mapping, customer assessments, and competitor analysis to identify industry trends, customer requirements, competitive positioning, and growth opportunities.

- Lead, guide, and motivate the assigned sales team; set targets, monitor performance, and provide coaching and support to achieve business goals.

- Collaborate with Marketing and Engineering teams to develop promotional material, campaigns, and lead-generation initiatives and to strengthen brand awareness for the Solar business.

- Coordinate with Production, Dispatch, CSOM, Commercial, Engineering, and other relevant teams to review finished goods availability, support dispatch planning,



ensure timely order fulfillment, and resolve customer requirements.

- Monitor receivables for the East region and coordinate with customers and the Commercial team to support timely payment collection.

- Address customer complaints and feedback, coordinate corrective actions, and support service improvements to maintain customer satisfaction.

- Track developments in the Solar industry, including technology, regulations, and market trends, and incorporate relevant insights into business plans.

- Represent Elcom at customer meetings, industry conferences, exhibitions, trade fairs, and networking events across India as required.

- Ensure compliance with sales processes, reporting standards, ERP/CRM updates, and applicable 5S and standardization practices.

Educational Qualifications

- Bachelor’s Degree / Diploma in Electrical, Electronics Engineering.

- MBA in Sales & Marketing or equivalent specialization preferred.

Experience

- 10–15 years of experience in the Solar industry, with demonstrated experience in sales and business development.

- Senior sales leadership experience, including managing customer relationships, developing markets, and leading sales teams; B2B/industrial sales experience is preferred.

Key Skills

- Strong understanding of sales and marketing principles, strategic account management, and business development.

- Demonstrated ability to develop and execute sales plans and achieve revenue and order-booking targets.

- Excellent communication, negotiation, and relationship-management skills.

- Strong analytical and problem-solving skills, including market and competitor analysis.

- Leadership, team management, planning, and reporting skills.

- Ability to work independently and coordinate effectively with cross-functional teams.

- Proficient in data analytics, MS office and people connect

📌 Segment Head - Solar (PAN India) & Other Electrical products For East (Delhi)
🏢 Elcom
📍 Delhi