- Market Execution ? Own and deliver secondary sales targets for the assigned territory. ? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration. ? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc. ? Ensure product availability, visibility and range selling at retail outlets. ? Educate and execute trade schemes, promotions of existing products in assigned territory. ?
New Product
Launches &
- Brand Activation ? Planning and appropriate placement of NPDs in line with company launch guidelines. ? Educate and create awareness about NPD Launches in the market. ? Ensure timely availability, effective distribution, visibility, and off-take of recent launches. ? Track post-launch performance and provide structured market feedback to ASMs/RSMs. ? Distributor &
- Channel Management ? Manage distributor and wholesaler/retailer relationships to ensure effective coverage,
stock rotation, and order execution. ? Handling distributor/retailer/wholesaler’s queries and complains. ? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR. ? Review secondary offtake, inventory levels, and market productivity on a regular basis. ? Manage damages and expiries through proactive stock rotation and timely corrective actions. ? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines. ?
Market
Intelligence &
- Reporting ? Track competitor activity, pricing, schemes, and visibility initiatives. ? Provide structured market feedback and insights to the reporting manager. ? Ensure timely and accurate reporting through company salesforce automation apps.