Company Description Procol is an AI-native procurement platform focused on digitizing over $1T in enterprise procurement spend. The company is a Series A funded SaaS startup backed by leading investors including Peak XV Surge (previously Sequoia India), Blume Ventures, and Beenext. Procol was founded by experienced professionals from Google New York, Zomato, and OYO, bringing strong technology and operational expertise.

Team members can expect to work in a fast-paced environment with opportunities to shape modern procurement solutions and drive impact for enterprise customers.

Role Description The Sales Development Representative (SDR) is a full-time, on-site role based in Gurgaon, India. The SDR will be responsible for identifying and qualifying prospective customers through research, outreach, and structured lead generation activities. Typical tasks include making outbound calls, sending emails, engaging via social channels, and nurturing leads to create a robust sales pipeline.

The SDR will collaborate closely with the sales and business development teams to schedule meetings, conduct initial discovery conversations, and hand off qualified opportunities. The role also involves maintaining accurate records in CRM tools,



following up on inbound inquiries, and contributing to continuous improvement of outreach strategies.

Qualifications

- Strong Inside Sales skills, including handling outbound and inbound outreach and managing a structured sales pipeline.
- Demonstrated Lead Generation experience, with the ability to research prospects, identify decision-makers, and qualify opportunities.
- Excellent Communication skills, both written and verbal, with the ability to present value propositions clearly and professionally.
- Foundational Sales and Business Development skills, including understanding of sales cycles, opportunity qualification, and relationship building.
- Comfort working with CRM and sales engagement tools; proficiency in basic productivity tools (e.g., spreadsheets, presentations) is beneficial.
- Ability to work in a fast-paced startup environment, prioritize tasks, and meet targets and deadlines.
- Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience.
- Interest in SaaS, AI-driven products, and enterprise procurement domains is a plus.

📌 Sales Development Representative (Delhi)
🏢 Procol
📍 Delhi