Job Title: Sale (CRM Executive)

Location: Mumbai (On-site)

Employment Type: Full-Job

Key Responsibilities:

1. Sales & Lead Conversion

- Handle incoming sales enquiries through calls, chats, and other customer communication channels.
- Actively call new leads and prospective customers to understand their requirements and convert enquiries into sales.
- Follow up with customers who have shown interest but have not completed their purchases.
- Identify customer needs and recommend relevant products to maximise conversion opportunities.
- Consistently achieve assigned daily, weekly, and monthly sales targets.

2. Abandoned Cart & Drop-off Recovery

- Reach out to customers who have abandoned carts, dropped off during checkout, or not completed their purchases.
- Follow up with customers who have enquired about products but have not converted.
- Identify reasons for purchase drop-offs and address concerns related to product selection, pricing, or ordering.
- Maintain a structured follow-up process to recover lost sales opportunities.

3. Existing Customer Reactivation & Retention

- Contact old, inactive, and repeat customers to encourage repurchases.
- Build customer relationships through regular follow-ups and personalised product recommendations.
- Identify upselling and cross-selling opportunities based on customers’ previous purchases and interests.
- Drive repeat orders and improve customer retention.

4. CRM & Customer Query Management

- Manage customer queries related to products, pricing, availability, orders, and purchases.
- Maintain accurate records of customer interactions, call outcomes, follow-ups, and lead status on the CRM platform.
- Ensure all customer leads and assigned tickets are followed up on and closed within the defined timelines.
- Coordinate with customer support, logistics, and other internal teams to resolve order-related concerns.
- Escalate unresolved issues appropriately while ensuring customers receive timely updates.

5. Sales Reporting & Performance Tracking

- Maintain daily calling reports, lead trackers,



follow-up records, and sales conversion data.
- Track key performance indicators, including calls made, leads contacted, conversions, revenue generated, and repeat purchases.
- Analyse reasons for lost sales and identify opportunities to improve conversion rates.
- Share regular performance updates with the reporting manager.

Required Skills & Qualifications

- 1–4 years of experience in sales, telesales, inside sales, CRM, or customer engagement.
- Prior experience in a B2C business, preferably in D2C, FMCG, wellness, nutrition, supplements, beauty, or lifestyle.
- Experience with outbound calling, inbound sales, lead follow-ups, and customer conversion.
- Familiarity with CRM and customer engagement platforms such as Freshdesk, Kapture, Quickchat, LiveChat, or similar tools.
- Excellent verbal communication, persuasion, negotiation, and interpersonal skills.
- Strong follow-up discipline and the ability to manage multiple leads simultaneously.
- Customer-centric approach with a strong focus on revenue generation and target achievement.
- Comfortable working in a performance-driven setting with daily and monthly sales KPIs.

Key Performance Indicators (KPIs) Performance will be measured against clearly defined targets, including:

- Daily outbound calls and customer interactions.
- Lead-to-sale conversion rate.
- Revenue generated against assigned sales targets.
- Abandoned cart and dropped-off lead recovery.
- Reactivation of inactive customers and repeat purchase generation.
- Upselling and cross-selling revenue.
- Follow-up completion rates and CRM data accuracy.
- Customer satisfaction and quality of customer interactions.

Ideal Candidate We are looking for someone who is proactive, persuasive, commercially driven, and confident in handling customer conversations. The candidate should enjoy speaking with customers, identifying buying opportunities, maintaining consistent follow-ups, and converting leads into revenue.

This is a sales-first, target-based role. Customer query management and CRM responsibilities are intended to support sales conversion, customer retention, and revenue growth.

📌 Sales (CRM Executive) (Mumbai)
🏢 Ace Blend
📍 Mumbai