– Sales Coordinator

Job Summary

We are looking for a proactive and organised Sales Coordinator to support the sales and business development team in managing leads, coordinating with prospective merchants and partners, tracking onboarding progress, and ensuring timely follow-ups. The candidate will be responsible for maintaining accurate sales records, coordinating with internal departments, and supporting the team in achieving business targets.

Key Responsibilities

1. Sales and Lead Management

- Manage incoming sales enquiries, leads, and merchant registrations.

- Allocate and track leads assigned to the sales team.

- Follow up with prospective merchants to understand their requirements and move them towards onboarding.

- Maintain regular communication with leads and ensure timely follow-ups.

- Track the lead lifecycle from initial enquiry to registration, onboarding, activation, and transaction initiation.

2.

Sales Team

Coordination

- Coordinate with the sales and business development team on daily activities and pending requirements.

- Schedule meetings, product demonstrations, and follow-up calls with merchants and partners.

- Prepare daily, weekly, and monthly sales activity reports.

- Monitor follow-up status and highlight pending or delayed cases to the reporting manager.

3.

Merchant Onboarding

Coordination

- Coordinate with merchants for submission of required documents and completion of registration formalities.

- Follow up with internal teams, including Operations, KYC, Risk, Underwriting, Product, and Technical Support, to resolve onboarding-related issues.

- Track merchant registration, approval, activation, and go-live status.

- Ensure timely communication of onboarding updates to the sales team and merchants.

4. Partner and Business Development Support

- Assist the business development team in coordinating with alliance partners, resellers, and referral partners.

- Track partner-referred leads and ensure timely follow-ups.

- Maintain partner details, lead mapping,



onboarding status, and business performance records.

- Support partner meetings, documentation, and commercial coordination.

5. MIS and Reporting

- Maintain and update lead trackers, CRM records, sales pipelines, and merchant databases.

- Prepare reports on leads received, calls made, follow-ups completed, registrations, onboardings, and live merchants.

- Track pending cases, conversion ratios, and sales team productivity.

- Ensure accurate and timely submission of sales MIS to the reporting manager.

6.

Internal

Coordination and Documentation

- Coordinate with internal departments to ensure smooth execution of sales activities.

- Maintain sales-related documents, meeting minutes, proposals, and correspondence.

- Assist in preparing commercial proposals, presentations, and product-related information.

- Ensure proper documentation and timely closure of assigned tasks.

Required Skills and Qualifications

- Graduate in any discipline; a degree in Business Administration, Marketing, or Commerce is preferred.

- 1–3 years of experience in sales coordination, sales operations, lead management, or business development support.

- Experience in fintech, payment gateways, banking, or digital payments will be an advantage.

- Good communication, coordination, and follow-up skills.

- Proficiency in MS Excel, Word, PowerPoint, and CRM tools.

- Robust organisational skills with attention to detail.

- Ability to manage multiple tasks and coordinate with different teams.

- A proactive approach to problem-solving and meeting deadlines.

Key Performance Indicators (KPIs)

- Timely follow-up and closure of assigned leads.

- Accuracy and regular updating of CRM and sales trackers.

- Number of leads contacted and follow-ups completed.

- Merchant registration and onboarding coordination turnaround time.

- Conversion of enquiries into registered and active merchants.

- Timely submission and accuracy of sales MIS.

- Resolution and tracking of pending cases.

- Effective coordination with sales, operations, and partner teams.

📌 Sales Coordinator| Business Development| CCAvenue (New Delhi)
🏢 AvenuesAI
📍 New Delhi