Skill Set Required -

- 3+ years of hands-on experience in Retention marketing/Growth Marketing or Lifecycle Marketing, preferably in a B2C or E-Commerce setting.
- Strong knowledge of Basics of Retention Marketing requires i.e.

Different

Journey use cases, Campaign analysis metrics, retention workflows and more.

- Strong command over CRM tools, especially CleverTap (experience in tools like MoEngage, WebEngage is a plus).

Key Responsibilities

- Retention Strategy: Develop and execute retention plans aligned with business, customer lifecycle, and revenue objectives.
- CRM Campaigns: Own end-to-end campaign planning, execution, and optimization across Email, SMS, WhatsApp, and Push.
- Customer Journeys: Design, build, launch, and optimize automated lifecycle journeys across key customer stages.
- Segmentation & Cohorts: Create behavioural, lifecycle, transactional, and cohort-based segments to drive targeted engagement.
- Retention Funnel: Monitor the end-to-end retention funnel, identify drop-offs, and drive initiatives to improve retention and repeat transactions.
- Performance Analysis: Track, analyse, and report key CRM metrics including open rates, CTRs, conversions, retention,



and churn through daily/weekly/monthly performance reports, dashboards, and actionable insights to support performance tracking and data-driven decision-making.
- Data-Driven Optimization: Identify gaps and improvement areas using data analytics and continuously optimize campaigns, journeys, and communication strategies.
- Tech Advancements & Event Implementation: Support implementation of new CRM features, event tracking, and tech enhancements, proactively identify and coordinate bug fixes with relevant teams.
- Customer Insights: Leverage consumer feedback and behavioural data to refine user journeys, communication, personalization, and CRM campaigns.
- CRM & MarTech: Own event tracking, triggers, integrations, and CRM platform enhancements in collaboration with Tech/Product.
- Cross-Functional Execution: Partner with Product, Tech, Creative, Content, and Business teams to deliver retention initiatives.
- Growth Opportunities: Identify and implement new lifecycle programs, journeys, and retention initiatives to drive customer value and business growth.

📌 Retention Marketing Manager (New Delhi)
🏢 Vouchagram India
📍 New Delhi