Company Description Nikhil Adhesives Ltd is a publicly listed company on the Bombay Stock Exchange, specializing in the manufacture, sale, and export of polymer emulsions for diverse industrial applications. Established in 1986, the company operates five manufacturing units across India with a scalable production capacity of 120,000T per annum. Its well-known brands, including Mahacol, Emditex, Emdilith, Emdibind, and Emdicryl, are widely accepted in industries such as paints, packaging, furniture, textiles, and construction.

As an ISO 9001:2015 certified organization, Nikhil Adhesives Ltd invests in R&D; through a well-equipped laboratory, focuses on quality at affordable prices, and continuously upgrades and expands its product portfolio. The company has a solid marketing network in India and exports to several countries in Asia, Africa, and the Middle East, while also diversifying into bulk raw material indenting and other allied activities.

Role Description The Regional Sales Manager – Wood Adhesive is a full-time, on-site role based in Lucknow and surrounding areas. This role is responsible for driving sales of wood adhesive products within the assigned region by identifying new business opportunities, managing key accounts, and expanding the distributor and dealer network. Daily activities include meeting with furniture manufacturers, carpenters, contractors, and channel partners, conducting product demonstrations, and monitoring competitor activities.

The Regional Sales





Manager will prepare sales forecasts, track performance against targets, analyze market trends, and provide regular reports to senior management. The role also involves coordinating with the technical and production teams on product feedback, ensuring timely order execution and collections, and supporting long-term customer relationships.

Qualifications

- Strong regional sales and business development skills in building materials, adhesives, or related wood products.
- Experience in channel management, including distributors, dealers, and retail networks.
- Ability to conduct market research, analyze sales data, and develop sales strategies aligned with regional opportunities.
- Effective communication, negotiation, and relationship management skills with trade partners and end users.
- Proficiency in planning, territory management, and achieving sales and collection targets.
- Familiarity with wood adhesive applications and the furniture, carpentry, or interior fit-out ecosystem is highly beneficial.
- Bachelor’s degree in Business, Marketing, Chemistry, Engineering, or a related field; MBA or equivalent qualification is an advantage.
- Prior experience in a similar regional sales role, preferably in adhesives, construction chemicals, paints, or allied industries.
- Comfort with on-site customer visits, frequent travel within the region, and field-based work.
- Ability to work ethically, maintain

📌 Regional Sales Manager Wood Adhesive (Lucknow)
🏢 Nikhil Adhesives
📍 Lucknow