The role is responsible to support sales activities for electrical cables and wires across assigned retail markets. The role involves visiting retailers regularly to generate secondary sales, promote products, and ensure proper product display and availability. The candidate will assist in onboarding new retailers, executing company schemes, and building relationships with electricians and local influencers.
Responsibilities include market coverage as per beat plan, basic reporting of sales and market feedback, and coordinating with distributors for order fulfillment. This is an entry-level role suited for candidates keen to build a career in retail sales and channel development.
Primary Responsibilities:
- Thorough understanding of Polycab and competitor products and perks offered
- Expressing ideas and suggestions in a clear manner and demonstrates the ability to successfully persuade and influence others.
- Mastering the art and science of asking, listening and conversing with the customers, channel partners, etc. with an aim to understand both expressed needs and latent needs.
- Plans and organizes one’s work in support to achieve individual and team goals
- Identifying opportunities and issues,
and proactively acts and follows through on work activities to capitalize or resolve them.
Accountabilities:
- Techno commercial knowledge
- Influencing and persuasion
- Understanding the pain areas and expectations
- Result orientation
- Initiative and change
Authorities:
- Offer suitable product as per company’s strength and availability
- Identifies business opportunities, pinpoints and tries to resolve existing and/or potential problems.
- Identify, plan and develop new customers in line with business development plans/ targets in new / existing markets
- Help ASM to manage channel partner or distributor
- Uses evidence-based evaluation techniques, provides honest, constructive timely feedback.
- Recognizes useful and relevant contacts; approaches them accordingly to obtain benefit for his/her organization.
Reporting Team
- Reporting Designation: Area Sales Manager
- Reporting Department: Sales
Educational qualifications preferred
- Graduate
Required work experience
- 1-3 minimum years of experience
Required Competencies:
- Analytical thinking
- Building relationships
Required Skills:
- Techno-commercial knowledge
- Influencing and Persuasion Skill Conflict resolution and negotiation skill
Job Snapshot
Updated Date
19-10-2026
Job ID
JOB_5464
Department
Sales
Location
Jaipur, Rajasthan, India
Employee Type
STAFF
📌 RDM-FMEG BU-Lighting-Jaipur
🏢 Polycab India
📍 Jaipur
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