Planout Group is looking for a PR Executive who can help build and strengthen the public image of Planout Group and Vokka Perfumes across media, digital publications, industry platforms and relevant communities.

The role will focus on media relations, press outreach, storytelling, founder positioning, brand communication, press releases, journalist relationships and identifying PR opportunities for both businesses.

We are looking for someone who understands that PR is not just about sending press releases — it is about finding the right story, pitching it to the right person and building long-term relationships with media.

You will work closely with the founders, marketing team and leadership to identify stories worth talking about and convert business developments into meaningful media opportunities.

What You Will Work On

- Building and maintaining relationships with journalists, editors, reporters and media publications
- Identifying relevant media opportunities for Planout Group and Vokka Perfumes
- Creating and maintaining a strong media database
- Writing and distributing press releases, media pitches and story ideas
- Pitching journalists for company announcements, founder stories, business trends and industry insights
- Developing story angles that make the brands relevant to current media conversations
- Coordinating interviews between founders, leadership and journalists
- Supporting founder profiling and thought leadership
- Identifying opportunities for founders to contribute quotes, opinions and expert commentary
- Tracking industry trends and identifying opportunities for reactive PR
- Creating media pitches around:
- Company growth and milestones
- Ecommerce industry trends
- D2C and consumer-brand trends
- Perfume and fragrance industry developments
- Quick commerce and marketplace growth
- Entrepreneurship and founder journeys
- Workplace and company culture
- Recent product launches and business expansion
- Building relationships with business, startup, ecommerce, marketing, lifestyle and consumer media
- Coordinating with publications for features, interviews and brand stories




- Managing journalist follow-ups professionally
- Maintaining records of media coverage and PR outreach
- Tracking media mentions, coverage and share of voice
- Supporting award nominations, industry recognitions and speaking opportunities
- Researching relevant podcasts, events, conferences and industry platforms
- Identifying opportunities for brand collaborations and strategic partnerships
- Supporting reputation management and external communication when required
- Coordinating with internal teams to collect accurate information for media communication
- Ensuring all external communication remains consistent with the brand's positioning and tone
- Monitoring competitor PR activity and identifying opportunities where our brands can participate
- Using AI and research tools for media research, story ideation and PR productivity

What You Will Learn & Build
- How to create PR strategies for both a corporate business and a consumer brand
- How journalists evaluate pitches and decide which stories are worth covering
- How to build genuine media relationships rather than relying only on mass outreach
- How to position founders as industry experts
- How to convert business achievements into compelling media narratives
- How corporate PR differs from product and lifestyle PR
- How to work directly with founders and senior leadership
- How to measure the effectiveness of PR campaigns
- How PR contributes to brand credibility, reputation, visibility and business growth

This role will provide significant ownership and exposure to building the public narrative of both Planout Group and Vokka Perfumes. Requirements

- Graduate in Mass Communication, Journalism, Public Relations, Marketing, English or a related field
- Preferably 1–3 years of experience in PR, media relations,



communications or a similar role
- Strong written and verbal English communication skills
- Strong ability to write media pitches, press releases and professional communication
- Good understanding of the Indian media landscape
- Existing relationships with journalists or media professionals would be a strong advantage
- Ability to research journalists and publications relevant to different stories
- Comfortable reaching out to journalists through email, calls, LinkedIn and other professional channels
- Strong follow-up and relationship-building skills
- Ability to identify what makes a story newsworthy
- Understanding of startup, business, ecommerce, D2C, lifestyle or consumer media would be preferred
- Strong research and storytelling ability
- Ability to work directly with founders and senior management
- Strong attention to detail and accuracy
- Ability to manage multiple PR opportunities and conversations simultaneously
- Comfortable working in a fast-paced environment
- Proactive, confident and persistent without being overly aggressive
- Familiarity with PR databases, media monitoring tools or journalist discovery platforms would be an advantage
- Comfortable using Google Sheets, Google Docs, LinkedIn and AI productivity tools

Company: Planout Group Private Limited Brands / Businesses: Planout Group & Vokka Perfumes

Role: PR Executive – Brand & Corporate Communications

Department: Marketing / Public Relations

Location: Noida

Employment Type: Full-Time

Who Should Apply?You should apply if you naturally think:

“There is a story here — how can we get the media interested?”

We are not looking for someone whose job ends after sending a press release to a database.

We are looking for someone who can research, identify opportunities, build journalist relationships, develop compelling story angles and consistently create visibility for the brands.

If you enjoy storytelling, networking, following business and consumer trends, and seeing your pitches turn into real media coverage, this role could be a strong fit.

📌 Public Relations Executive | PR Executive | Freshers Can Apply | Fresher Jobs (Noida)
🏢 Planout Group
📍 Noida