Role Purpose The Premier Acquisition Manager (CASA) is responsible for acquiring and managing affluent/HNI customers, growing the branch's CASA portfolio, generating revenue through cross-selling wealth and investment products, and developing long-term customer relationships.
Key Responsibilities
Customer Acquisition
- Acquire current Premier/HNI customers for Savings and Current Accounts.
- Build and expand the CASA book through customer acquisition activities.
- Source customers through referrals, networking, market mapping, and customer outreach programs.
Relationship Management
- Develop strong relationships with affluent and high-net-worth customers.
- Understand customer financial needs and provide suitable banking solutions.
- Ensure superior customer experience and retention.
Revenue Generation
- Drive liability business growth through CASA acquisition.