Company Description We are an established educational organization in Thane, Maharashtra, with over 15 years of experience serving students from 1.5 to 17 years of age. Through our award-winning verticals, Rainbow Preschool International and Rainbow International School, we focus on early childhood education and CBSE schooling from Nursery to Grade 12. Our child-centric approach emphasizes creativity, critical thinking, social-emotional development, and strong academic foundations.

A dedicated faculty and inclusive environment support personalized learning experiences and prepare learners for a globally connected world. As the Rainbow Group of Companies, we are committed to educational excellence and to creating a wide range of opportunities for every child.

Role Description This is a full-time, in office Performance Marketing Specialist role based in Mumbai.

The Performance Marketing

Specialist will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, and display to drive admissions and brand awareness. The role involves analyzing campaign performance data, managing budgets, running A/B tests, and preparing regular reports and insights for leadership. The specialist will collaborate with academic and admissions teams to align marketing initiatives with enrollment goals and key events, and ensure consistent messaging across platforms.





Day-to-day responsibilities also include market research, audience segmentation, coordinating with external vendors or agencies when needed, and continuously improving campaign ROI.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to interact effectively with prospective parents, students, and internal teams.
- Candidates should possess Market Research and Marketing Strategy skills to understand target audiences, competitors, and design high-impact performance campaigns.
- Candidates should possess Sales and admission-focused skills to support lead generation, nurturing, and conversion for various programs.
- Candidates should possess digital performance marketing skills, including campaign setup and optimization on platforms such as Google Ads, Meta Ads, and other relevant channels.
- Candidates should possess analytical skills, including proficiency in using tools like Google Analytics or similar platforms to measure and improve campaign results.
- Relevant experience in education or service-based industries, especially in admissions or enrollment marketing, is an advantage.
- A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, along with the ability to work on-site in Mumbai in a fast-paced environment.

📌 Performance marketing Specialist (Mumbai)
🏢 Rainbow Group of Companies, India
📍 Mumbai