We are looking for someone who understands ROI, ROAS, lead generation, conversion optimization, and scaling advertising campaigns, not just running ads.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other platforms.
- Experience with CRM platforms, preferably GoHighLevel (GHL).
- Manage advertising budgets and maximize ROAS and ROI.
- Develop performance marketing strategies for multiple clients across different industries.
- Lead and mentor a team of PPC specialists and digital marketers.
- Implement advanced conversion tracking using GA4, Google Tag Manager, Meta Pixel, and Conversion API.
- Conduct A/B testing, audience segmentation, remarketing, and landing page optimization.
- Develop lead generation and customer acquisition strategies for Canadian and US markets.
- Monitor campaign performance, CPL, CPA, CAC, CTR, and conversion rates.
- Ability to build sales funnels, landing pages, and automated lead-nurturing workflows.
- Experience integrating CRM with advertising platforms and tracking leads through to sales.
- Prepare performance dashboards and present actionable insights to management and clients.
- Work closely with creative, content, sales, and web development teams.
- Manage multiple client accounts while ensuring deadlines,



profitability, and performance targets are achieved.

Required Skills & Qualifications

- Minimum 7 years of hands-on experience in performance marketing.
- Minimum 3 years of experience managing teams or leading paid media operations preferred.
- Strong expertise in Google Ads and Meta Ads is mandatory.
- Proven experience managing significant monthly advertising budgets.
- Strong knowledge of Google Analytics 4, GTM, Looker Studio, and conversion tracking.
- Experience with CRM systems, marketing automation, and lead attribution.
- Ability to independently develop and execute performance marketing strategies.
- Solid analytical, leadership, communication, and client management skills.
- Experience working in a digital marketing agency with multiple clients is highly preferred.
- Experience managing campaigns for North American clients is a strong advantage.

What We Are Looking For We want a strategic leader who can take ownership of client results, identify growth opportunities, improve campaign profitability, and build a high-performing advertising team.

The ideal candidate should be comfortable managing both strategy and execution, solving performance challenges, and scaling successful campaigns.

📌 Performance Marketing Manager (Mumbai)
🏢 Targethigh
📍 Mumbai