Department: Marketing

Experience: 4–7 Years

Role OverviewWe are looking for a results-driven Performance Marketing Manager to plan, execute, and optimize digital advertising campaigns that drive lead generation, conversions, and business growth.

Key Responsibilities

- Plan and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
- Develop performance marketing strategies to generate quality leads and maximize ROI.
- Monitor campaign performance, budgets, and key metrics, including CPC, CPL, CPA, and ROAS.
- Optimize campaigns through A/B testing, audience targeting, and data-driven decision-making.
- Manage conversion tracking, pixels, analytics, and campaign reporting.
- Collaborate with the sales and creative teams to develop effective ad creatives and landing pages.




- Prepare regular performance reports and provide actionable insights.
- Stay updated on digital marketing trends, platform updates, and industry best practices.

Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 4–7 years of experience in performance marketing and paid advertising.
- Hands-on expertise in Google Ads, Meta Ads Manager, and campaign analytics.
- Robust understanding of lead generation, conversion optimization, and marketing funnels.
- Experience with Google Analytics 4, tracking tools, and reporting dashboards.
- Strong analytical, communication, and budget management skills.

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