- Launch, manage, and optimize advertising campaigns across Meta Ads and Google Ads.
- Monitor key performance metrics, including CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), lead quality, and conversion rates.
- Manage campaign budgets, audience targeting, ad sets, creatives, and A/B testing.
- Track leads and calls, identify performance issues, and troubleshoot campaign-related problems.
- Follow campaign naming conventions and maintain daily campaign optimization logs.
- Analyze campaign performance and implement strategies to improve lead generation and conversions.
- Coordinate with internal teams to improve lead quality and achieve business objectives.
Required Skill Set
- Hands-on experience with Meta Ads Manager and Google Ads.
- Understanding of lead generation,
performance marketing funnels, and campaign optimization.
- Knowledge of Google Tag Manager, Meta Pixel, conversion tracking, and UTM parameters.
- Proficiency in MS Excel or Google Sheets for campaign performance analysis and reporting.
- Ability to optimize campaigns based on business outcomes, not just clicks and impressions.
- Strong analytical, problem-solving, and reporting skills.
Candidate Profile
- 1–2 years of relevant experience in performance marketing or digital advertising.
- Practical experience managing paid advertising campaigns.
- Data-driven approach with a focus on lead quality, conversions, and return on ad spend.
- Valuable communication skills and the ability to work in a target-oriented environment.