Performance Marketing Lead

Seeking a results-driven Performance Marketing Lead to drive student enrolments and franchise expansion across brands.

Key Responsibilities

- Develop and execute performance marketing strategies for B2C student acquisition and B2B franchise growth.
- Plan and optimize media budgets, campaigns, and KPIs across Google Ads, Meta, Bing, YouTube, Display, and emerging platforms.
- Drive qualified leads, counselling appointments, walk-ins, and enrolments through funnel optimization and landing page improvements.
- Manage centralized and hyperlocal campaigns across centres network, in partnership with franchisees, Sales, and regional teams.
- Establish closed-loop marketing-to-sales processes, lead management protocols, and shared conversion KPIs.
- Own analytics, attribution, ROI tracking, dashboards, and CRM integration using GA4, GTM, pixels, and UTM governance.
- Leverage AI and automation for campaign optimization, lead scoring, reporting, and nurturing.
- Lead the performance marketing team, agencies, and cross-functional stakeholders; present performance reviews to senior management.

Key Skills

- Paid media: Google Ads, Meta Ads,



Microsoft/Bing Ads, Performance Max, YouTube, Demand Gen, and remarketing.
- Analytics: GA4, GTM, conversion tracking, attribution, Looker Studio, Excel, and CRO.
- Martech: CRM integration, lead scoring, automation, offline conversion imports, and APIs.
- AI tools for campaign planning, creative development, analysis, and workflow automation.

Desired Profile

- 10–15 years in digital/performance marketing, with large-scale, multi-channel campaign expertise.
- Proven success in multi-brand, multi-location B2C lead generation and B2B acquisition.
- Robust record of managing significant budgets, improving conversions, and delivering measurable ROI.
- Experience in team leadership, agency management, franchise/partner engagement, and senior stakeholder management.
- Education, EdTech, vocational training, retail, or franchise-led business experience preferred.

Qualification: Bachelor’s degree in Marketing, Business, Technology, or related field; MBA preferred. Location: Mumbai.

📌 Performance Marketing Lead (Mumbai)
🏢 Aptech
📍 Mumbai