- Set up, launch and optimize campaigns on Meta Ads, Google Ads and other performance channels.

- Monitor daily performance and optimize budgets, bids, audiences and creatives to hit ROAS, CPA, CPI and CVR targets.

- Support the full funnel: Ad → Landing Page/App → Registration → Deposit/Payment → Revenue.

- Run A/B tests on creatives, audiences, landing pages, offers and campaign structures, and document learnings.

- Assist with retargeting, remarketing and re-engagement campaigns.

- Track and report key metrics (spend, CTR, CPI, CPA, CAC, CVR, ROAS, LTV, revenue) through daily and weekly dashboards.

- Identify drops in performance and escalate or fix issues with data-backed suggestions.

- Follow Google Ads and Meta Ads policies; flag potential policy risks in creatives, copy and landing pages before launch.

- Support account health: monitor disapprovals and restrictions, assist with appeals and recovery, and help maintain backup account structures.

- Coordinate with Creative, Product, Tech and Analytics teams for creatives, tracking and landing page changes.

Required Skills & Experience





- 6 months – 2 years of hands-on experience running paid campaigns on Meta Ads and/or Google Ads.

- Working knowledge of key metrics: ROAS, CAC, CPA, CPI, CTR, CVR and LTV.

- Comfortable with data: Excel / Google Sheets, and ability to read dashboards and draw conclusions.

- Basic understanding of conversion tracking (pixels, events, UTMs, MMPs such as AppsFlyer or Adjust).

- Awareness of ad policies and willingness to learn policy-sensitive advertising.

- Strong attention to detail, ownership mindset and ability to work in a fast-moving setting.

Preferred (Added Advantage)

- Exposure to Gaming / RMG / Betting or other high-risk, policy-sensitive industries.

- Experience handling ad account disapprovals, restrictions or suspensions, including appeals.

- Familiarity with account warm-up and managing multiple ad accounts.

- Experience in OTT / Streaming, Subscription Apps, Dating / Social, Health & Wellness or Fintech.

- Familiarity with Google Analytics, GA4 or Looker Studio.

Pay: From ₹300,000.00 per year

Work Location: In person

📌 Performance Marketing Executive (Noida)
🏢 IRGB Technology
📍 Noida