Job Title: Performance Marketing Specialist / Manager Department: Digital Marketing Experience: Minimum 3 Years Employment Type: Full-Time Work Mode: In office Location: India Salary: As per experience and industry standards 1.

Job Overview We are looking for an experienced, data-driven, and results-oriented Performance Marketing Specialist with a minimum of 3 years of hands-on experience in planning, executing, optimizing, and scaling paid digital marketing campaigns. The ideal candidate should have strong expertise in paid advertising platforms, audience targeting, conversion optimization, performance analytics, and campaign budget management. The candidate will be responsible for driving high-quality traffic, generating leads or conversions, improving return on ad spend (ROAS), and achieving business growth through measurable marketing strategies.

The candidate should be comfortable managing multiple campaigns, analyzing performance metrics, conducting experiments, and collaborating with creative, content, SEO, product, and business teams. 2.

Key Responsibilities A. Paid Advertising &

- Campaign Management ● Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), YouTube Ads, and other relevant advertising platforms. ● Develop performance marketing strategies aligned with business objectives, acquisition targets, and revenue goals. ● Manage campaigns across Search, Display, Video, Shopping, App Promotion, remarketing, and lead generation, as applicable. ● Conduct keyword research, competitor analysis, audience research, and market analysis to identify growth opportunities. ● Develop audience segmentation strategies based on demographics, interests, intent, behavior, and previous interactions. ● Implement retargeting and remarketing campaigns to improve conversion rates and reduce acquisition costs. ● Monitor campaign performance daily and take corrective action to improve results. ● Scale successful campaigns while maintaining target acquisition costs and profitability. B.

Budget

Planning &

• Optimization ● Plan and allocate advertising budgets across platforms, campaigns, audiences, and creatives. ● Monitor campaign spending to ensure efficient utilization of allocated budgets. ● Optimize campaigns to achieve target Cost Per Acquisition (CPA), Cost Per Lead (CPL), Cost Per Install (CPI), and Return on Ad Spend (ROAS). ● Identify underperforming campaigns and implement strategies to improve efficiency. ● Forecast campaign performance, expected conversions, and acquisition costs. ● Conduct budget scaling experiments and identify opportunities to increase campaign volume without compromising performance. ● Track revenue, customer acquisition costs, and campaign profitability wherever applicable. C. Data Analytics &
- Performance Reporting ● Track and analyze campaign metrics, including impressions, reach, clicks, CTR, CPC, CPM, conversions, CPA, CPL, CPI, ROAS, and conversion rates. ● Prepare daily, weekly, and monthly performance reports. ● Use Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and platform-specific dashboards to measure campaign effectiveness. ● Analyze the complete marketing funnel, from impressions and clicks to registrations, leads, purchases, deposits, or other defined business conversions. ● Identify bottlenecks in the conversion funnel and recommend data-backed improvements. ● Develop performance dashboards to monitor campaign health and business KPIs. ● Translate campaign data into actionable insights for management and stakeholders. D.





Conversion Rate

Optimization (CRO) ● Analyze landing pages, website journeys, forms, registration flows, and checkout or conversion processes. ● Identify user drop-off points and recommend improvements to increase conversion rates. ● Conduct A/B tests on ad creatives, headlines, landing pages, calls to action, audiences, and campaign structures. ● Collaborate with UI/UX designers, developers, and content teams to improve landing page performance. ● Improve the quality of traffic and ensure advertising campaigns attract relevant users rather than just generating clicks. E. Tracking, Attribution &
- Technical Implementation ● Set up and validate conversion tracking using Google Tag Manager, GA4, Meta Pixel, and relevant platform conversion APIs. ● Work with developers to implement tracking events, pixels, APIs, and custom conversion events. ● Understand UTM parameters, attribution models, conversion windows, and cross-platform tracking limitations. ● Verify tracking accuracy and troubleshoot discrepancies between advertising platforms and analytics tools. ● Maintain proper campaign naming conventions, UTM structures, and tracking documentation. ● Ensure campaign decisions are based on reliable data and correctly configured conversion events. F.

Creative

Strategy &

• Testing ● Work closely with graphic designers, video editors, and content teams to develop high-performing ad creatives. ● Prepare creative briefs for static ads, videos, reels, banners, landing pages, and other advertising formats. ● Analyze creative performance and identify patterns in messaging, formats, hooks, and calls to action. ● Develop a structured creative testing roadmap and regularly introduce new variations. ● Monitor creative fatigue and refresh ads when performance declines. ● Use performance insights to guide future creative production and messaging strategies. G.

Growth

Strategy &

• Competitor Research ● Research competitors, industry trends, audience behavior, and advertising opportunities. ● Identify new acquisition channels, audience segments, and campaign formats. ● Develop strategies for customer acquisition, retargeting, retention, and reactivation in coordination with relevant teams. ● Evaluate emerging advertising platforms and marketing technologies where appropriate. ● Collaborate with SEO, social media, product, CRM, and business development teams to support overall growth objectives. H. Compliance &
- Advertising Policies ● Follow the advertising policies and applicable laws relevant to the business, target markets, and advertising platforms. ● Ensure campaigns, creatives, landing pages, and claims comply with platform requirements. ● Monitor account health, policy warnings, rejected ads, and tracking or delivery issues. ● Maintain transparent reporting and avoid misleading advertising practices. ● For regulated industries, ensure campaigns receive the necessary internal approvals and operate only within permitted advertising policies and jurisdictions. 3.

Required Skills &

Qualifications ● Minimum 3 years of hands-on experience in performance marketing and paid digital advertising.



● Strong practical experience with Google Ads and Meta Ads. ● Proven experience managing campaign budgets and optimizing campaigns against measurable business KPIs. ● Strong understanding of digital marketing funnels, audience targeting, bidding strategies, remarketing, and conversion optimization. ● Working knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution. ● Ability to interpret performance data and make informed optimization decisions. ● Experience preparing campaign reports and performance dashboards. ● Understanding of landing page optimization and A/B testing methodologies. ● Strong analytical, problem-solving, communication, and time-management skills. ● Ability to manage multiple campaigns and meet deadlines in a performance-driven environment. ● Demonstrable results through previous campaigns, case studies, or performance reports. 4.

Preferred Qualifications ● Experience with YouTube Ads, LinkedIn Ads, programmatic advertising, or other paid acquisition channels. ● Experience with mobile app acquisition campaigns and app attribution platforms. ● Knowledge of CRM integrations, lead quality analysis, marketing automation, and customer lifecycle marketing. ● Familiarity with Looker Studio, spreadsheets, and advanced campaign reporting. ● Experience in high-volume acquisition, e-commerce, lead generation, gaming, or other conversion-focused industries. ● Experience using AI-powered marketing tools for research, analysis, and creative testing. 5.

Key Performance

Indicators (KPIs) Performance will be evaluated against agreed business objectives, including: ● Achievement of monthly lead, registration, purchase, or acquisition targets. ● Target CPA, CPL, CPI, and ROAS performance. ● Improvement in CTR, conversion rate, and landing page performance. ● Efficient advertising budget utilization. ● Quality of acquired users, leads, or customers. ● Revenue contribution and customer acquisition profitability, where measurable. ● Frequency and quality of campaign testing and optimization. ● Accuracy and timeliness of reporting. ● Compliance with advertising platform policies.

Note: KPI targets will be defined according to the business model, campaign maturity, available budget, and market conditions. 6.

Experience Requirements Candidates must have at least 3 years of relevant professional experience and should be able to demonstrate: ● Campaigns independently planned, launched, and optimized. ● Advertising budgets managed and the reasoning behind budget allocation decisions. ● Examples of improving conversion rates or reducing acquisition costs. ● Experience troubleshooting tracking or attribution problems. ● Examples of successful creative testing and campaign scaling. ● Clear understanding of the difference between traffic growth, lead generation, conversions, and profitable customer acquisition. Candidates should be prepared to discuss actual campaign results, their individual contributions, and the methods used to achieve those results. 7.

Ideal Candidate Profile

The ideal candidate is analytical, proactive, commercially aware, and comfortable taking ownership of campaign performance. They should be able to identify problems independently, propose solutions backed by data, and continuously experiment with new approaches to improve acquisition efficiency. We value practical execution, accountability, strategic thinking, and measurable results over theoretical knowledge alone.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (North Sikkim)
🏢 JY TECHNOLOGIES CONSULTING
📍 North Sikkim