Key Responsibilities

- Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.

- Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.

- Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.

- Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.

- Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.

- Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.

- Track user acquisition, retention, and engagement metrics using analytics tools.

- Manage app marketing campaigns and optimize app installs, user engagement, and retention where applicable.

- Develop remarketing and customer retention campaigns to maximize conversions.

- Prepare weekly and monthly performance reports and present findings to stakeholders.

- Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.

Required Skills & Qualifications

- Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.





- 3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.

- Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.

- Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.

- Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.

- Strong analytical and data interpretation skills.

- Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.

- Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.

- Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

- Google Ads, Meta Blueprint, or relevant digital marketing certifications.

- Experience working in high-growth startups or consumer technology companies.

- Familiarity with CRM tools, customer segmentation, and retention marketing strategies.

What We Offer

- Opportunity to work in a rapid-growing social commerce platform.

- Dynamic and collaborative work environment.

- Career growth and learning opportunities.

Competitive salary and performance-based incentives.

Pay: ₹9,900.00 - ₹85,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (Poonamallee)
🏢 Diginaar social commerce private
📍 Poonamallee