Company: PRISIM AI TECH SOLUTIONS

Department: Digital Marketing

Location: Bengaluru, Karnataka

Experience: Minimum 2 Years

Employment Type: Full-Time

Fixed Salary Range:- ₹25,000/- to ₹35,000

About PRISIM AI TECH SOLUTIONSPRISIM AI TECH SOLUTIONS provides digital marketing, performance marketing, lead generation, CRM solutions, AI calling software, and AI-powered business automation to help businesses strengthen their online presence and achieve measurable growth.

Job SummaryWe are looking for an experienced and result-oriented Performance Marketing Associate to manage paid advertising campaigns, analyze marketing performance, generate quality leads, and optimize campaign results. The candidate will also work closely with the media and creative teams, providing data-driven inputs for video shoots, reels, posters, and promotional content based on campaign analysis, audience behavior, and client requirements.

Key Responsibilities1. Performance Marketing & Paid Campaigns

- Plan, execute, and optimize campaigns on Google Ads, Facebook Ads, and Instagram Ads.
- Manage lead generation campaigns across multiple industries.
- Monitor advertising budgets, cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
- Identify opportunities to improve campaign performance and lead quality.
- Conduct A/B testing of creatives, ad copies, audiences, and campaign formats.

2. Marketing Analytics & Reporting

- Analyze campaign performance, audience engagement, lead quality, and conversion trends.
- Prepare weekly and monthly performance reports.
- Identify which ads, videos, offers, and content formats perform best.
- Convert campaign insights into actionable marketing strategies.
- Recommend improvements based on data, client objectives, and business requirements.

3. Media Team & Shoot Coordination

- Coordinate closely with the media, video production, and creative teams.




- Provide clear inputs and creative briefs for video shoots, reels, promotional videos, and advertising content.
- Plan shoot requirements based on campaign analytics, audience interests, market trends, and client objectives.
- Suggest video concepts, hooks, scripts, offers, locations, models, and visual approaches to improve engagement and lead generation.
- Analyze the performance of previously published videos and recommend improvements for future shoots.
- Communicate shoot priorities and content requirements to the media team in advance.
- Ensure the creative content aligns with the campaign strategy, target audience, and brand guidelines.

4. Lead Generation & CRM Management

- Develop strategies to generate relevant and quality leads.
- Monitor lead performance and coordinate with the sales team to understand lead quality and conversion outcomes.
- Track leads and campaign results through CRM dashboards.
- Identify reasons for poor-quality leads and recommend corrective actions.
- Support remarketing and conversion improvement initiatives.

5. Client & Internal Team Coordination

- Understand client requirements, business goals, target audiences, and campaign expectations.
- Coordinate with account managers, sales teams, designers, and video editors.
- Ensure marketing campaigns and creative deliverables are aligned with agreed objectives.
- Provide regular updates on campaign performance and upcoming marketing activities.

Required Skills & Qualifications




- Minimum 2 years of hands-on experience in performance marketing or digital advertising.
- Practical experience with Google Ads and Meta Ads (Facebook and Instagram).
- Strong understanding of lead generation, audience targeting, campaign optimization, and conversion tracking.
- Ability to analyze data and translate insights into actionable marketing and creative recommendations.
- Experience coordinating with media, video production, or creative teams.
- Good understanding of video marketing, reels, advertising creatives, and social media trends.
- Familiarity with Google Analytics, Meta Ads Manager, Excel, and CRM platforms.
- Solid communication, analytical, planning, and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications
- Google Ads or Meta advertising certifications.
- Experience managing campaigns for multiple clients or industries.
- Knowledge of Google Tag Manager, landing page optimization, and tracking pixels.
- Experience preparing creative briefs and planning shoots based on performance data.
- Familiarity with AI marketing tools and marketing automation.

Key Performance Indicators (KPIs)
- Quality and quantity of leads generated.
- Cost per lead and campaign conversion rates.
- Improvement in advertising performance and ROAS, where applicable.
- Accuracy and timeliness of campaign reports.
- Effectiveness of creative recommendations and shoot planning.
- Improvement in video engagement and advertising creative performance.
- Coordination and timely execution of marketing campaigns.

What We Offer
- Opportunity to work with AI-powered technology and digital marketing solutions.
- Exposure to campaigns across multiple business sectors.
- Collaborative work with marketing, media, creative, and sales teams.
- Opportunities for professional growth and skill development.

📌 Performance Marketing Associate (Bengaluru)
🏢 Prisim
📍 Bengaluru