Company Description:

Absolute Advantage is dedicated to delivering high-quality services and creative solutions tailored to meet the unique needs of its clients. Known for its innovation and attention to detail, the company specializes in providing expertise across a wide range of industries.

Absolute

Advantage fosters a collaborative and inclusive environment that values professional growth and individual contributions. As a forward-thinking organization, it strives to make a meaningful impact in every project it undertakes.

How We Work

- Remote, flexible hours, small asynchronous team.
- Low bureaucracy, performance-first culture, fast feedback loops.
- You’ll collaborate directly with decision-makers and see your work ship quickly.

Role Description:

We're looking for a Performance Marketing Executive to run day-to-day campaigns across several D2C and edtech brands. You'll launch campaigns, track performance, test new creatives, and flag what's working and what isn't.

What you'll do

- Launch and manage campaigns on Meta Ads and Google Ads.
- Build clean account structures, audiences, exclusions, and retargeting loops.
- Drive CRO with landing-page hypotheses, A/B tests, and funnel diagnostics (GA4, Hotjar).
- Own tracking/attribution: UTM discipline, GTM events, pixels/CAPI, conversion goals.
- Set up and send WhatsApp and email campaigns, including broadcasts and automated flows




- Track performance daily and share short weekly reports on what moved, what didn't, and why
- Find recent creative ideas and formats by studying competitors, the Meta Ad Library and trends
- Design static ads and simple creatives, and brief our video editor
- Write and review ad copy: hooks, body and CTA

Qualifications

- 6 months to 2 years of experience running Meta Ads campaigns, Google ads in the past.
- Strong Excel/Google Sheets (LOOKUPs, INDEX-MATCH/XMATCH, SUMIFS, pivots, charts).
- Clear grasp of funnels, audiences, KPIs, ROAS/POAS, CTR, CVR, CAC/LTV, AOV, ROAS.
- Ability to analyze data, find causes, and recommend next steps.
- Hands-on with Email & WhatsApp tools (e.g., Klaviyo, Mailchimp, Interakt, BOB)— or fast learner.
- Detail-oriented communicator: tidy naming, disciplined UTMs, structured notes.
- Can spot a good hook and tell why an ad works or doesn't
- Comfortable in Canva or Figma and can make clean, on-brand static ads
- Read and write English well.
- Take ownership: you notice when something breaks and say so without being asked
- Understand tracking: Meta Pixel, Conversions API (CAPI), Events Manager and Google Ads conversion tracking. You know what a conversion event is, which one to optimise for, and how to check it's firing correctly.
- Nice to have: Google Ads (Search, PMax), GA4, Shopify/D2C experience

📌 Performance Marketing Executive (India)
🏢 Absolute Advantage
📍 India