Company Description Advaya Care is a founder-led personal care brand that creates skincare, body care, and hair care products inspired by nature and everyday rituals. The brand focuses on thoughtful formulations, carefully selected ingredients, sensory experiences, and small-batch craftsmanship.

Advaya

Care offers artisan soaps, botanical hair mists, nourishing body butters, exfoliating body scrubs, skincare essentials, and curated gifting solutions for corporate events, hospitality, weddings, and special occasions. As a growing Indian brand, Advaya Care is building meaningful connections with customers, retailers, hospitality partners, and businesses that value purposeful products and experiences. The brand’s philosophy centers on being natural, pure, and conscious, with a promise of thoughtfully crafted, personalized care solutions.

Role Description This is a full-time, in office Performance Marketing role based in Bengaluru.

The Performance

Marketer will plan, execute, and optimize digital campaigns across channels such as search, social, and display to drive customer acquisition, engagement, and revenue.

Responsibilities include managing campaign budgets, tracking performance metrics, conducting A/B tests, and refining targeting and creatives based on data insights. The role involves collaborating with marketing, sales, and creative teams to align campaigns with brand positioning, product launches, and gifting solutions.

The Performance

Marketer will also support reporting, analytics, and continuous improvement of marketing funnels to enhance return on ad spend and overall brand visibility.

Qualifications

- Candidates should possess strong Marketing Strategy and Market Research skills to design data-driven campaigns and understand target audiences.
- Candidates should possess excellent Communication and Customer Service skills to collaborate with internal teams and support customer-focused initiatives.
- Candidates should possess Sales and performance-focused marketing skills to drive conversions, optimize funnels, and support revenue growth.




- Experience with digital advertising platforms (e.g., Meta Ads, Google Ads), analytics tools, and campaign optimization techniques is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience is preferred.
- Ability to work on-site in Bengaluru, manage multiple campaigns simultaneously, and use data to make informed decisions is expected.

Key Responsibilities1. Paid Advertising & Campaign Management
- Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop customer acquisition strategies to drive website traffic, product discovery, and online sales.
- Create and manage campaigns for product launches, promotional offers, festive gifting, and seasonal campaigns.
- Test different audiences, creatives, ad formats, and messaging to improve campaign performance.
- Monitor campaign budgets and allocate spending based on performance.

2. E-commerce Growth & Conversion Optimisation
- Drive sales through the Advaya Care website.
- Identify opportunities to improve conversion rates, average order value, and customer acquisition costs.
- Develop strategies for product bundles, gift boxes, first-time customer offers, and repeat purchases.
- Analyse the customer journey and identify areas of friction on product pages and during checkout.
- Collaborate with the founder to improve landing pages, product positioning, and promotional strategies.

3. Lead Generation & B2B Marketing
- Develop targeted campaigns to generate qualified B2B leads for:
- Corporate gifting.
- Hotel and resort amenities.
- Salon and wellness partnerships.




- Bulk and customised product orders.
- Create and optimise lead generation campaigns targeting relevant business decision-makers.
- Track leads from initial enquiry through qualification and conversion, working with the founder on follow-ups.

4. Analytics & Performance Reporting
- Set up and monitor tracking through Meta Pixel, Google Analytics 4, Google Ads conversion tracking, and relevant e-commerce integrations.
- Track key metrics, including:
- Return on Ad Spend (ROAS).
- Customer Acquisition Cost (CAC).
- Cost Per Click (CPC).
- Cost Per Acquisition (CPA).
- Conversion Rate.
- Cost Per Lead (CPL).
- Revenue generated from paid campaigns.
- Share regular performance reports with actionable recommendations.
- Use campaign insights to improve marketing efficiency and business profitability.

5. Creative Testing & Collaboration
- Work with the founder and creative team to develop performance-focused ad concepts.
- Brief designers and content creators on creatives required for advertising campaigns.
- Test product demonstrations, customer testimonials, UGC-style videos, product benefits, and promotional creatives.
- Identify high-performing creatives and develop variations to prevent audience fatigue.

Required Skills & Qualifications
- 2–4 years of hands-on experience in performance marketing.
- Proven experience managing Meta Ads and Google Ads campaigns.
- Experience with e-commerce brands, preferably skincare, beauty, wellness, FMCG, or D2C.
- Understanding of sales funnels, retargeting, audience segmentation, and conversion optimisation.
- Experience with Google Analytics 4, Meta Pixel, and conversion tracking.
- Ability to analyse campaign data and make commercially sound decisions.
- Strong understanding of ROAS, CAC, CPA, CPL, and conversion metrics.
- Ability to work independently and manage campaigns with minimal supervision.

Preferred: Experience with Shopify or Zoho Commerce, e-commerce analytics, and B2B lead generation.

📌 Performance Marketing (Bengaluru)
🏢 Advaya Care
📍 Bengaluru