Online Business Growth Manager (D2C)

Full-time

Experience: Minimum 3-5+ years

Location: Bangalore

Business Focus: D2C website growth, marketplaces, performance marketing and profitable online revenue

About Lumov

Lumov is a venture-backed healthcare startup building India's leading pain management and orthopaedic solutions brand. We are building India's leading comprehensive one-stop brand for patients, with a robust product portfolio across orthotics and orthopaedic supports, rehabilitation aids, lifestyle, and over-the-counter categories.

Our founders, with backgrounds from Harvard Business School and IIT Kharagpur, bring over 12 years of combined experience in Private Equity, having invested over $300 million in Indian Healthcare. We are driven by a passion for innovation and a commitment to improving the quality of life for our customers.

Lumov fosters a collaborative, high-growth, and mission-driven environment where every team member plays a pivotal role in shaping the future of India's orthopaedic healthcare ecosystem.

About the Role

We are looking for a results-driven Online Business Growth Manager to grow Lumov's online business across marketplaces, its D2C channel and relevant quick-commerce platforms. The role will own day-to-day marketplace performance, online sales targets, channel growth and performance reporting, with a focus on delivering sustainable revenue and profitability.

What You'll Do

1. D2C Business Growth

- Own the D2C website business plan, revenue targets and growth initiatives.
- Improve website traffic, conversion rate, average order value and repeat purchases through testing and customer insights.

2. Marketplace Ownership

- Own end-to-end business performance on Amazon, Flipkart and other relevant marketplaces,



including sales targets and account health.
- Manage listings, catalogue content, pricing, promotions, ratings/reviews, inventory visibility and platform compliance.
- Plan platform-specific growth actions and resolve operational issues affecting sales or customer experience.

3. Performance Marketing & Retention

- Plan and optimise paid acquisition with internal teams or agencies across relevant digital channels.
- Track CAC, ROAS, conversion and campaign profitability; improve retention through CRM, email, WhatsApp and repeat-purchase initiatives.

4. Revenue & Profitability

- Track GMV, net sales, discounts, marketplace commissions, ad spend, returns, CAC and contribution margins.
- Balance growth with profitability through disciplined pricing, promotions, acquisition spend and channel-level planning.

5. Merchandising & Operations

- Coordinate with supply chain and operations to maintain stock availability, accurate product information and timely fulfilment.
- Work with marketing, finance and customer service to improve product pages, customer experience and online sales.

6. Analytics & Market Insights

- Maintain D2C and marketplace dashboards; review performance against sales, conversion, acquisition and profitability targets.
- Monitor competitors, customer feedback and category trends; convert insights into clear growth actions.

Qualifications & Requirements




- Experience: Minimum 3-5 years in D2C/e-commerce growth, with hands-on ownership of a D2C website or online revenue targets.
- D2C & marketplace expertise: Experience with website commerce platforms (e.g., Shopify), Amazon/Flipkart and paid digital acquisition; quick-commerce exposure is a plus.
- Growth analytics: Strong Excel/Google Sheets skills and working knowledge of website analytics, conversion funnels and campaign dashboards.
- Commercial understanding: Practical knowledge of CAC, ROAS, AOV, repeat rate, GMV, net sales, commissions and contribution margins.
- Execution: Proven ability to manage agencies or cross-functional teams while personally driving day-to-day execution.
- Mindset: Data-driven, commercially sharp, customer-focused and comfortable in a rapid-paced startup environment.

What Success Could Look Like

- First 90 days: Establish channel-level baselines and a clear growth plan; fix priority gaps in website conversion, listings, tracking and reporting.
- 6 months: Improve D2C conversion and customer acquisition efficiency, strengthen marketplace sales, and establish repeatable campaign and retention plans.
- 12 months: Deliver sustained online revenue growth with measurable improvements in repeat purchases, channel efficiency and profitability.

What We Offer

- An opportunity to contribute directly to the growth of a scaling healthcare brand.
- A collaborative, entrepreneurial and mission-driven work environment.
- Professional growth with exposure to multiple online business channels.
- Competitive compensation with performance-based incentives.

Please apply and send your resume to [email protected] or linkdin Chat box.

📌 Online Business Growth ManagerC) (Bengaluru)
🏢 Lumov
📍 Bengaluru