Lead, Lifecycle and Retention Marketing

Fintech Cloud Pvt. Ltd. | Noida | Full time

Reports to: Chief Marketing Officer

Experience: 6 to 10 years in lifecycle, CRM or retention marketing

Team: Individual contributor initially, building a team as the function scales

ABOUT FINTECH CLOUD

Fintech Cloud is a lending technology and operations platform. We run the origination, underwriting and servicing infrastructure for RBI-registered NBFC partners, and operate the consumer lending brands they lend through. The business is growing quickly, in both partner count and marketing investment.

This role is part of the marketing function being built to support that growth. It reports to the Chief Marketing Officer and is hands-on from day one, with scope to build a team as the function expands.

THE ROLE

Repeat lending is central to the economics of this business. Today that volume is driven largely by sales teams at each NBFC partner, calling borrowers individually. It works well, but it is manual, and it does not scale as the partner portfolio grows.

This role builds the marketing layer that supports and scales what those teams do by hand. It is not about taking retention away from sales. It is about warming the borrower before the call, reaching the ones sales cannot get to, and measuring what actually drives a second loan.

WHAT YOU WILL OWN

- The automated layer around repeat lending: WhatsApp, SMS and email sequences that prompt a second loan, so sales teams call warm borrowers rather than cold ones.
- Coverage of borrowers the sales teams cannot reach by hand,



which grows as brand count grows.
- Lifecycle platform selection and implementation, since we do not currently have one.
- BSP relationships and sender ID registration per lending partner, with consent and data segregation handled correctly, since each lender is a separate data controller.
- Measurement of repeat rate and time to second loan, by brand and by acquisition source.
- A working relationship with the partner sales teams, who are collaborators in this rather than competitors.

WHAT WE ARE LOOKING FOR

- Hands-on experience with a lifecycle platform such as WebEngage, MoEngage or CleverTap, including implementation and not just campaign execution.
- WhatsApp Business API experience at volume, with a BSP such as Gupshup or Karix.
- A track record of moving a retention or repeat-purchase metric, with evidence of which lever worked.
- Experience working alongside a sales or telecalling function rather than around it.
- Vernacular campaign experience across Indian languages, and analytical rigour: holdout groups, cohort reading, and scepticism about open rates.

NICE TO HAVE

- Lending background, with familiarity with RBI digital lending communication requirements and TRAI commercial communication rules.

SUCCESS AT SIX MONTHS

- A lifecycle platform live, with automated journeys running across priority brands.
- Repeat rate measured by brand and acquisition source, with a demonstrated improvement against a holdout.
- WhatsApp and SMS running systematically, with consent and sender compliance in place per lender.

📌 Marketing Lead - Lifecycle and Retention (South Delhi)
🏢 Fintech Cloud
📍 South Delhi