Job Title: Marketing & Lead Generation Manager – Real Estate

Department: Marketing

Job Type: Full time

Industry: Real Estate & Housing

Job Summary

We are looking for a proactive, creative, and results-driven Marketing & Lead Generation Manager to drive digital marketing initiatives and generate quality leads for our real estate and housing business.

The ideal candidate will have hands-on experience with Meta (Facebook and Instagram) marketing, digital advertising, content creation, blogging, campaign tracking, and lead management. The candidate will be responsible for increasing brand visibility, attracting potential property buyers and investors, and improving lead generation through effective online marketing strategies.

Key Responsibilities

- Plan, execute, and manage digital marketing campaigns across Meta (Facebook and Instagram) and other relevant digital platforms.
- Generate qualified leads for residential properties, housing projects, and real estate services.
- Create and manage engaging social media content, property posts, promotional creatives, and marketing campaigns.
- Write and publish blogs, property-related articles, website content, and promotional materials to improve online visibility.
- Set up, monitor, and optimize Meta Ads campaigns to improve lead quality and cost efficiency.
- Track campaign performance, leads, conversions, website traffic,



and marketing ROI using appropriate analytics and tracking tools.
- Manage lead data, maintain accurate records, and coordinate with the sales team for timely follow-ups.
- Monitor campaign budgets, analyze performance reports, and recommend improvements based on data.
- Research market trends, competitor activities, and customer preferences to identify new marketing opportunities.
- Develop strategies to improve organic reach, website traffic, brand awareness, and lead conversion rates.
- Ensure consistent branding and messaging across all digital marketing channels.

Required Skills & Qualifications
- Previous experience in digital marketing, lead generation, or performance marketing, preferably in real estate or the housing industry.
- Practical knowledge of Meta Ads Manager, Facebook, and Instagram marketing.
- Experience with lead generation campaigns and audience targeting.
- Knowledge of blogging, content writing, SEO, and social media management.
- Familiarity with Google Analytics, Meta Pixel, conversion tracking, and campaign reporting.
- Strong analytical, communication, organizational, and problem-solving skills.
- Ability to manage multiple campaigns and work toward measurable business targets.
- Knowledge of CRM tools, lead management systems, and marketing automation is an advantage.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing & Lead Generation Manager (Real Estate) (Durg)
🏢 Chouhan Automobiles
📍 Durg