Our client is looking for a dynamic and creative Marketing Lead to lead brand marketing initiatives for a luxury brand. The role will focus on strengthening brand positioning, enhancing customer engagement, driving brand awareness, and delivering impactful marketing campaigns while maintaining the brand’s premium identity.

Key Responsibilities

- Brand Strategy:

Develop and execute marketing strategies aligned with the brand’s positioning, vision, and business objectives.

- Campaign Management:

Plan and execute integrated marketing campaigns across digital, social media, print, events, and other relevant channels.

- Digital &
- Social Media:

Drive digital marketing initiatives, content strategy, influencer collaborations, and social media engagement while ensuring a consistent luxury brand image.

- PR &

- Influencer Marketing:

Manage relationships with PR agencies, media partners, influencers, stylists, and other relevant stakeholders.

- Events &

- Experiences:

Plan exclusive brand events, product launches, customer engagement initiatives, and luxury brand experiences.

- Customer Engagement:

Develop initiatives to strengthen customer loyalty, enhance brand affinity, and attract high-value customers.





- Agency Management:

Work with creative, digital, media, and PR agencies to deliver high-quality marketing outputs.

- Budget &

- Performance:

Manage marketing budgets, track campaign performance, and measure ROI against key business objectives.

- Cross-functional Collaboration:

Work closely with sales, retail, e-commerce, and leadership teams to align marketing initiatives with business priorities.

Candidate Profile

- 5–8 years of experience in marketing, preferably within luxury, premium lifestyle, fashion, beauty, jewellery, hospitality, or other aspirational consumer brands.

- Robust understanding of brand building, digital marketing, social media, and integrated marketing campaigns.

- Experience in managing agencies, influencer partnerships, PR, and brand activations.

- Excellent communication, project management, and stakeholder management skills.

- Strong creative sensibility, attention to detail, and an understanding of luxury consumer behaviour.

- Ability to balance brand-building initiatives with measurable business outcomes.

📌 Marketing Lead (Mumbai)
🏢 The Bridge Associates
📍 Mumbai