About CancerMitr and OneMi

CancerMitr is an integrative cancer care ecosystem focused on supporting patients through their cancer journey. Through OneMi, we aim to connect patients, doctors, and care teams on a single platform to improve patient engagement, care coordination, and continuity of care.

Role Overview

We are looking for a proactive and result-oriented marketing professional with an understanding of oncology and the healthcare ecosystem. The candidate will be responsible for promoting CancerMitr and the OneMi platform, building relationships with oncologists and hospitals, driving doctor and patient onboarding, and executing marketing initiatives to increase platform adoption.

Key Responsibilities

1. Oncology & Healthcare Marketing

- Develop and execute marketing strategies to promote CancerMitr and OneMi among oncologists, hospitals, clinics, and healthcare professionals.
- Identify opportunities to increase brand awareness and platform adoption within the oncology ecosystem.
- Build an understanding of oncology care pathways, patient needs, and healthcare stakeholder expectations.

2. Doctor & Hospital Engagement

- Build and maintain relationships with oncologists, cancer centres, hospitals, and healthcare networks.
- Conduct product demonstrations and communicate OneMi's features, benefits, and value proposition to doctors.
- Coordinate doctor onboarding, follow-ups, and engagement activities.
- Identify potential institutional partnerships and referral opportunities.

3. Patient Acquisition & Engagement

- Develop initiatives to drive patient registrations and onboarding through doctors and healthcare partners.
- Support patient engagement campaigns to improve platform usage and retention.
- Coordinate with care managers and operations teams to ensure a smooth onboarding experience.

4. Digital & Offline Marketing





- Plan and execute healthcare awareness campaigns, medical events, webinars, conferences, and doctor outreach activities.
- Coordinate with content and design teams to develop oncology-related marketing collateral, presentations, brochures, and social media content.
- Support digital campaigns across relevant channels to generate qualified leads and improve conversions.

5. Market Research & Growth

- Research oncology hospitals, clinics, doctors, competitors, and potential partners.
- Identify new marketing channels and opportunities to expand OneMi's reach.
- Gather feedback from doctors and patients to improve marketing strategies and product adoption.

6. Reporting & Performance Tracking

- Maintain records of doctor outreach, product demos, follow-ups, onboarding, patient registrations, and campaign performance.
- Track KPIs such as qualified leads, doctor activation, patient onboarding, conversion rates, and engagement.
- Share periodic marketing reports and actionable insights with the management team.

Required Qualifications
- Bachelor's degree in Marketing, Healthcare Management, Life Sciences, Biotechnology, Pharmacy, or a related field.
- MBA in Marketing, Healthcare Management, or a related discipline is preferred.
- 2–5 years of experience in healthcare marketing, oncology marketing, pharmaceutical marketing, medical devices, or health-tech business development.
- Prior experience engaging with oncologists, hospitals, cancer centres, or other healthcare professionals is highly desirable.





Required Skills
- Strong understanding of the oncology and healthcare ecosystem.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Ability to conduct product demonstrations and communicate healthcare technology solutions effectively.
- Strong follow-up, coordination, and stakeholder management skills.
- Familiarity with CRM tools, lead tracking, digital marketing, and performance reporting.
- Ability to work independently in a rapid-paced startup environment.
- Willingness to travel locally for doctor meetings, hospital visits, and healthcare events.

Key Performance Indicators (KPIs)
- Number of qualified doctors and hospital leads generated.
- Number of doctor meetings and product demonstrations completed.
- Doctor onboarding and activation rate.
- Number of patients registered through onboarded doctors.
- Patient conversion and engagement rates.
- Number of strategic healthcare partnerships developed.
- Marketing campaign performance and lead conversion.
- Timely follow-ups, CRM updates, and reporting.

Preferred Candidate Profile
- Candidates with experience in oncology, cancer care, pharmaceutical marketing, or healthcare technology.
- Existing professional relationships with oncologists, hospitals, and cancer centres will be an advantage.
- A growth-oriented professional who can combine healthcare domain knowledge with marketing execution and business development.

Note: This role requires a balance of healthcare stakeholder engagement, product marketing, doctor onboarding, and patient acquisition to drive adoption of the OneMi platform. Pay: ₹9,900.00 - ₹35,000.00 per month

Benefits

- Paid sick time
- Provident Fund

Education:
- Diploma (Required)

Willingness to travel:
- 25% (Required)

Work Location: In person

📌 Marketing Executive – Oncology and Healthcare (Andheri East)
🏢 CancerMitr
📍 Andheri East