Company: LeaderNovo Learning Academy Pvt. Ltd.

Location: Pune

Experience: 1–3 years

Employment Type: Full-time

Reporting To: Marketing Head

About LeaderNovo

LeaderNovo is a talent and organisational development company helping organisations make informed people decisions and strengthen workplace capabilities.

Our offerings include psychometric and talent assessments, leadership development solutions, organisational culture diagnostics, and AI-enabled learning and development platforms.

We work with HR, L&D;, talent management, and business leaders to address challenges in talent selection, leadership readiness, sales effectiveness, employee development, and organisational culture.

About the Role

We are looking for a creative, resourceful, and execution-oriented marketing skilled who can turn marketing strategies into impactful campaigns and engaging communication.

Working closely with the Marketing Head, you will develop campaign ideas, create compelling content, coordinate marketing activities, and drive initiatives that increase awareness, engagement, and qualified business enquiries for LeaderNovo's products and services.

This role is ideal for someone who enjoys both thinking creatively and getting things done .

Key Responsibilities

1. Campaign Ideation & Execution

- Translate product marketing objectives into actionable campaign ideas and plans.
- Propose creative ways to promote LeaderNovo's assessments, platforms, and services to relevant B2B audiences.
- Plan and execute campaigns across LinkedIn, email, WhatsApp, website, and other relevant channels.
- Develop campaign calendars, coordinate deliverables, and ensure timely execution.
- Experiment with new content formats, messaging approaches, and campaign ideas.

2. Marketing Communication & Content Creation

- Write engaging and persuasive content for LinkedIn posts, carousels, email campaigns, brochures, presentations, and landing pages.
- Develop attention-grabbing headlines, campaign hooks, product messaging,



and calls to action.
- Simplify complex product information into clear, relevant, and benefit-led communication.
- Maintain consistency in LeaderNovo's brand voice across marketing materials.
- Research industry trends, audience challenges, and relevant topics to identify content opportunities.

3. Digital Marketing & Lead Generation

- Execute organic and paid digital marketing initiatives in coordination with the Marketing Head.
- Support LinkedIn campaigns, email marketing, lead-generation activities, and website content updates.
- Create and optimise communication for campaigns aimed at HR, L&D;, and business decision-makers.
- Monitor campaign performance and suggest improvements to messaging, creatives, and targeting.
- Explore practical ways to improve engagement, conversions, and qualified enquiries.

4. Creative Coordination & Marketing Operations

- Work with designers, video editors, agencies, and internal teams to develop marketing assets.
- Prepare clear creative briefs and review outputs for quality and brand alignment.
- Coordinate the creation of brochures, social media creatives, videos, presentations, and other promotional materials.
- Maintain campaign trackers, content calendars, and marketing asset repositories.
- Independently follow through on assigned initiatives from planning to completion.

Skills & Competencies

Essential

- Excellent written English with strong copywriting and storytelling skills.
- Creative thinking and the ability to develop original marketing ideas.
- Understanding of digital marketing, content marketing,



and social media communication.
- Ability to translate business objectives into audience-relevant messages.
- Strong organisational skills, initiative, and attention to detail.
- Ability to independently manage multiple activities and meet deadlines.
- Familiarity with LinkedIn marketing, Canva, and AI-assisted content creation tools.
- Basic understanding of campaign performance metrics and lead generation.

Preferred

- Experience in B2B marketing, preferably in HRTech, EdTech, SaaS, consulting, or professional services.
- Experience with email marketing platforms such as Mailchimp.
- Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO, and CRM tools.
- Experience developing marketing collateral, product campaigns, and lead-generation content.
- Basic video scripting and content production skills.

Educational Qualifications Bachelor's or Master's degree in Mass Communication, Journalism, Advertising, Marketing.

Relevant experience, creativity, communication ability, and quality of past work will be valued more than the specific degree.

What We're Looking For

Someone who

- Doesn't just wait for instructions but proactively brings ideas to the table.
- Can understand a product, identify why it matters to customers, and communicate its value.
- Can think beyond routine social media posts to create meaningful and creative marketing campaigns.
- Takes ownership of execution, follows through, and delivers on commitments.
- Is curious, resourceful, commercially aware, and comfortable experimenting with new approaches.

What Success Looks Like
- Consistent and timely execution of planned marketing campaigns.
- Fresh and relevant campaign ideas aligned with product objectives.
- High-quality marketing communication across channels.
- Improved audience engagement and qualified lead-generation performance.
- Strong coordination and independent ownership of marketing deliverables.

📌 Marketing Communications & Campaign Executive (Pune)
🏢 LeaderNovo Learning Academy
📍 Pune