Key Responsibilities

A. Account Management (approx. 60% of time)

- Build trust-based relationships at all levels, from category managers to senior leadership.
- Understand annual and monthly cereal plans and secure a larger, steadier share of orders for Vita Sana.
- Study cereal sales across channels (general trade, modern trade, e-commerce, quick commerce, stores and CSD/institutional) and regions.
- Identify gaps such as weak regions, poor shelf availability, missing SKUs, pricing or pack-size issues, and slow-moving stock.
- Propose practical solutions : new SKUs, pack sizes, flavours, price points, trade schemes and promotions.
- Do regular market visits to distributors, retailers and stores; share field insights and competitor updates.
- Plan and forecast demand so production can be scheduled efficiently.

Handle order follow-ups, dispatch schedules, payments, complaints and quality feedback quickly and professionally. B. New Business Development (approx. 40% of time)
- Find and win third-party orders to use our spare plant capacity.
- Target private label and contract manufacturing for FMCG brands, D2C/health-food startups, retail chains (modern trade own brands), and e-commerce/quick-commerce private labels.
- Develop institutional sales: hotels, HoReCa, airlines, railways, hospitals, schools,



corporate canteens and government nutrition schemes.
- Explore export opportunities, working with buying agents and international distributors.
- Prepare proposals, costing inputs, product presentations and samples together with the production, R&D; and quality teams.
- Negotiate prices, volumes, payment terms and contracts; close deals and manage new accounts.
- Represent Vita Sana at food trade fairs and industry events (such as AAHAR, World Food India, SIAL India and Anuga).

C. Marketing and Business Planning
- Prepare the annual sales and marketing plan with volume, revenue and capacity-utilisation targets.
- Build Vita Sana's B2B brand: company profile, product catalogue, website content, LinkedIn presence and IndiaMART/TradeIndia listings.
- Track market trends in breakfast cereals (millets, high-protein, low-sugar, kids' cereals, granola) and suggest new products.
- Work closely with production and planning so that sales commitments match plant capacity and lead times.
- Send MIS reports to management on sales, pipeline, customer feedback and market intelligence.

Pay: ₹70,000.00 - ₹90,000.00 per month

Advantages

- Leave encashment
- Provident Fund

Work Location: In person

📌 Manager / Senior Manager – Sales & Marketing (Breakfast Cereals) (Haridwar)
🏢 Vita Sana Foods
📍 Haridwar