Marketing Strategy &

- Business Development

- Develop and implement marketing strategies aligned with the company's business objectives.

- Identify new markets, industries, applications, and business opportunities for silicone products.

- Develop strategies to increase market penetration and expand the customer base.

- Identify potential customers, OEMs, distributors, dealers, and industrial clients.

- Prepare annual marketing plans, budgets, and business development targets.

B.

Market

Research &

- Competitor Analysis

- Conduct market research to identify customer requirements, industry trends, and emerging applications.

- Analyze competitors' products, pricing, market positioning, and promotional activities.

- Identify new business opportunities in domestic and international markets.

- Provide market intelligence and strategic recommendations to management.

C.

Customer Relationship

Management

- Develop and maintain strong relationships with key customers and strategic accounts.

- Visit customers to understand their technical and commercial requirements.

- Coordinate with the sales team to address customer inquiries, complaints, and business opportunities.

- Support negotiations, commercial discussions, and long-term customer agreements.

- Ensure customer satisfaction and develop strategies for customer retention.

D.

Product

Marketing &

- Promotion

- Develop marketing strategies for silicone products, including product positioning and application-based promotion.

- Coordinate with the technical and R&D; teams to understand product specifications and applications.

- Prepare product presentations, brochures, catalogs, technical profiles, and promotional materials.

- Identify opportunities to launch new products and enter new market segments.





- Promote the company's products through digital platforms, trade fairs, exhibitions, and industry events.

E.

Sales

Coordination &

- Revenue Growth

- Work closely with the Sales Manager and sales team to achieve revenue and growth targets.

- Monitor sales performance, customer acquisition, order conversion, and market coverage.

- Develop strategies to improve quotation conversion rates and generate repeat business.

- Coordinate with production, planning, quality, and dispatch teams to meet customer commitments.

- Review sales forecasts and market demand to support production planning.

F. Team Management &

- Leadership

- Lead, guide, and motivate the marketing and business development team.

- Set individual and team targets and monitor performance against objectives.

- Conduct regular review meetings to assess progress and resolve challenges.

- Identify training needs and improve team capabilities.

- Establish explicit accountability for customer development, market coverage, and lead generation.

G. Budgeting &

- Performance Reporting

- Prepare and manage the marketing budget.

- Monitor marketing expenditure and evaluate the effectiveness of promotional activities.

- Prepare monthly and quarterly reports on sales growth, market development, customer acquisition, and competitor activities.

- Present marketing performance, business opportunities, and action plans to management.

- Ensure accurate maintenance of customer, lead, and market information in the CRM or ERP system.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits

- Cell phone reimbursement

- Commuter assistance

- Flexible schedule

- Health insurance

- Internet reimbursement

- Leave encashment

- Life insurance

- Paid sick time

- Paid time off

- Provident Fund

Work Location: In person

📌 Manager Marketing (Mehsana)
🏢 Suresh Enterprises
📍 Mehsana