Key Responsibilities

- 1. Category Growth &
- P&L;

- Own revenue and profitability for the assigned category.

- Develop and execute category growth plans across revenue, margins, selection and availability.

- Identify growth opportunities across sub-categories, price points and consumer segments.

- Track category performance and take corrective actions based on business metrics.

- 1. Content-Led Category Marketing &
- Consumer Engagement

- Collaborate with Marketing and Creative teams to develop content-led category campaigns, product storytelling, and brand narratives that improve product discovery and customer engagement.

- Drive content optimisation across category pages, brand stores, and product listings, identifying content gaps and opportunities to improve visibility and conversion.

- Leverage consumer insights, category trends, and content performance metrics to enhance engagement, consideration, and category growth.

- 1. Assortment &
- Selection

- Own category assortment and ensure the right mix of brands, products and price points.

- Identify assortment gaps and whitespace opportunities.

- Drive new launches and ensure adequate availability of high-potential products.

- Analyse consumer demand, competition and market trends to refine category selection.

- 1. Pricing &
- Promotions





- Drive pricing strategy in line with category objectives and competitive benchmarks.

- Plan and execute promotional initiatives with brands and sellers.

- Optimise discounts, offers and visibility investments to drive incremental sales while protecting margins.

- Monitor competitor pricing, promotions and assortment.

- 1. Seller/Brand Performance

- Track performance of key brands/sellers across revenue, growth, margins, fill rate, availability and conversion.

- Identify underperforming partners and create action plans for improvement.

- Drive partner-led growth initiatives and ensure timely execution.

- 1. Cross-functional Collaboration

- Work closely with Marketing, Supply Chain, Finance, Operations and Product teams to deliver category objectives.

- Partner with marketing teams to drive category and brand campaigns.

- Coordinate with supply teams to improve availability and reduce stock-outs.

- Use data and business insights to influence category decisions.

What We’re Looking For

- 3+ years of experience in Category Management, Seller/Brand Management, Marketplace, E-commerce or Commercial roles.

- Strong sell-side experience with brands, sellers, distributors or marketplace partners.

- Strong understanding of P&L; and category growth levers.

- Data-driven with solid analytical and problem-solving skills.

📌 Manager - Category (Sell Side) (Mumbai)
🏢 Purplle.com
📍 Mumbai