Job Purpose: To drive the strategic growth and market penetration of the Kitchen vertical by identifying business opportunities, building a strong retail and channel partner network, and delivering sustainable revenue through innovative go-to-market strategies. The role is responsible for establishing the brand’s presence in specific markets, aligning product offerings with customer needs, and ensuring operational excellence across all business development initiatives.

- Key Result Areas/Accountabilities:

Key Result Areas/Accountabilities

Supporting Actions

- Retail Strategy &
- Planning: To develop and implement a robust retail strategy that ensures market penetration, brand visibility, and revenue growth for the Modular Kitchens vertical

Retail Network Expansion

- Identify high-potential markets and define a phased rollout plan for exclusive brand outlets (EBOs), franchise stores, and shop-in-shop formats.
- Set annual targets for store openings and ensure timely execution.

Market &

- Consumer Insights

- Conduct market research to understand regional preferences, pricing sensitivities, and competitor positioning.
- Use insights to tailor retail formats and product offerings specific to geographies

Retail Format Strategy

- Define store formats, size, layout, and customer experience standards aligned with brand positioning.
- Collaborate with design and marketing teams to ensure consistency across locations.

Sales Forecasting &

- Planning

- Develop sales projections by region and retail format.
- Align inventory planning and supply chain with retail demand forecasts.

Retail Partner Strategy

- Identify and onboard strategic retail partners and franchisees.
- Define partner performance metrics, incentive structures, and support systems.

Performance Monitoring

- Track store-level performance against KPIs such as footfall, conversion rate, average ticket size, and customer satisfaction.
- Recommend corrective actions and continuous improvements.
- Channel Development: To build, expand, and optimize a high-performing channel partner ecosystem that drives sales, enhances market reach, and ensures consistent brand representation across regions

Channel Strategy Formulation

- Develop a comprehensive channel development roadmap aligned with business goals and market potential.
- Define partner types (e.g., franchisees, distributors, dealers, dealer cum fabricator) and their roles in the value chain.

Partner Identification &

- Onboarding

- Identify and evaluate potential channel partners based on market presence, financial strength, and operational capabilities.
- Design and implement a structured onboarding process including training, branding, and systems integration.

Channel Partner Enablement

- Provide partners with sales tools, marketing support, product training, and CRM access to ensure effective customer engagement.
- Conduct regular capability-building workshops and performance reviews.

Territory Management

- Define and allocate territories to avoid channel conflict and ensure optimal market coverage.
- Monitor partner performance by region and take corrective actions where needed.

Relationship Management

- Build strong, long-term relationships with key partners to foster loyalty and collaboration.




- Act as the primary point of contact for escalations and strategic discussions.

Compliance &

- Brand Standards

- Ensure all partners adhere to brand guidelines, pricing policies, and service standards.
- Conduct periodic audits and feedback sessions.
- Sales &
- Revenue Growth: To drive consistent and sustainable revenue growth by achieving sales targets, optimizing channel performance, and expanding market share in the modular kitchens segment

Sales Target Achievement

- Define and execute sales plans aligned with business goals and market potential.
- Set monthly, quarterly, and annual sales targets by region, channel, and product category.

Revenue Forecasting &

- Budgeting

- Develop accurate sales forecasts and align them with production and supply chain planning.
- Monitor budget utilization and ensure profitability across channels.

Channel Sales Performance

- Track and analyze sales performance across retail, franchise, and distribution channels.
- Identify underperforming areas and implement corrective strategies.

Sales Process Optimization

- Streamline lead generation, conversion, and post-sale processes to improve efficiency and customer experience.
- Leverage tools and analytics for data-driven decision-making.

Promotions &

- Campaigns

- Collaborate with marketing to design and execute sales promotions, seasonal campaigns, and product launches.
- Measure campaign ROI and impact on revenue.

Team Enablement

- Train and motivate the sales team and channel partners to achieve targets.
- Conduct regular performance reviews and incentive planning.
- Product &
- Market Intelligence: To gather, analyze, and apply market and product insights that inform strategic decisions, enhance product offerings, and ensure competitive positioning in the modular kitchens segment.

Market Research &

- Trend Analysis

- Conduct ongoing research to identify emerging trends in kitchen design, materials, finishes, and consumer preferences.
- Analyze macroeconomic, demographic, and lifestyle shifts impacting the modular kitchen market.

Competitor Benchmarking

- Track competitor offerings, pricing strategies, retail formats, and promotional activities.
- Provide actionable insights to differentiate the brand and refine go-to-market strategies.

Customer Insights

- Gather feedback from customers, channel partners, and sales teams to understand pain points, unmet needs, and satisfaction drivers.
- Translate insights into product development and service improvement opportunities.

Product Portfolio Analysis

- Evaluate the performance of existing SKUs in terms of sales, margins, and customer feedback.
- Recommend product enhancements, new launches, or rationalization based on data.

Pricing &

- Positioning Strategy

- Support pricing decisions with market data and competitor analysis.




- Ensure product positioning aligns with target customer segments and brand strategy.

Reporting &

- Communication

- Create regular intelligence reports and dashboards for leadership and cross-functional teams.
- Present findings and strategic recommendations in business reviews and planning sessions.
- Team building and leadership: To build, lead, and inspire a high-performing business development team that drives growth, fosters collaboration, and delivers on strategic objectives in the modular kitchens vertical

Team Building &

- Structuring

- Recruit, onboard, and structure a capable team across regions and functions (sales, channel development, retail operations).
- Define clear roles, responsibilities, and performance expectations.

Performance Management

- Set individual and team KPIs aligned with business goals.
- Conduct regular performance reviews, provide constructive feedback, and implement development plans.

Coaching &

- Development

- Mentor team members to enhance their skills in sales, negotiation, customer engagement, and market intelligence.
- Facilitate training programs and cross-functional learning opportunities.

Motivation &

- Engagement

- Foster a positive, inclusive, and goal-oriented team culture.
- Recognize and reward high performers, address challenges proactively.

Cross-Functional Collaboration

- Ensure seamless coordination between business development, marketing, product, and operations teams.
- Represent the team in strategic planning and leadership forums.

Crisis &

- Conflict Management

- Resolve internal conflicts and external escalations with professionalism and fairness.
- Maintain team morale during high-pressure situations or market challenges.
- Cross-functional Stakeholder Management: To effectively engage, align, and collaborate with internal and external stakeholders to ensure smooth execution of business strategies, timely decision-making, and long-term relationship building in the modular kitchens vertical

Internal Stakeholder Alignment

- Collaborate with cross-functional teams including marketing, product development, supply chain, finance, and customer service to ensure alignment on business goals and execution plans.
- Facilitate regular reviews and updates to maintain transparency and accountability.

External Stakeholder Engagement

- Build and maintain robust relationships with channel partners, franchisees, vendors, architects, and designers.
- Act as the primary point of contact for strategic discussions, escalations, and partnership development.

Communication &

- Reporting

- Ensure timely and effective communication of business plans, performance updates, and market insights to all relevant stakeholders.
- Prepare and present business reviews, dashboards, and strategic proposals to senior leadership.

Expectation Management

- Set clear expectations with stakeholders regarding deliverables, timelines, and responsibilities.
- Proactively manage conflicts and negotiate win-win outcomes.

Feedback Integration

- Gather feedback from stakeholders to identify gaps, improve processes, and enhance collaboration.
- Implement changes based on feedback to strengthen relationships and drive efficiency.

📌 Lead Retail (Uttar Pradesh)
🏢 Aditya Birla Group
📍 Uttar Pradesh