Description:Key Responsibilities:

1. Develop and execute comprehensive marketing strategies to increase brand awareness and drive user acquisition.

1. Lead digital marketing campaigns across Meta, Google Ads, YouTube, influencer networks, and email marketing.

1. Own and execute App Store Optimization (ASO) efforts including keyword research, metadata optimization, A/B testing, and localization.

1. Collaborate with product, design, and development teams to align marketing campaigns with app updates and feature rollouts.

1. Conduct market and competitor research to identify trends, user behavior, and current opportunities.

1. Build and manage performance dashboards and provide weekly/monthly campaign reports and insights.

1. Plan and execute events, partnerships, and offline activities to promote the brand.

1. Identify and pursue institutional partnerships and global business opportunities.

1. Manage marketing budgets efficiently and optimize campaigns to achieve ROI targets.

1. Stay updated with industry trends, user acquisition strategies, and evolving ASO techniques.

1. Open to travel Pan India for events, research, and stakeholder engagement.

NEED CANDIDATE FROM CHILD LEARNING APP

📌 Hiring for Lead Marketing (Kolkata)
🏢 Recex.co
📍 Kolkata