HealthTech Marketing Executive

Company: Eitonics Technologies Pvt. Ltd.

Location: NIET TBI, Knowledge Park II, Greater Noida, Uttar Pradesh

Industry: HealthTech & HospitalityTech

Position: HealthTech Marketing Executive

Salary: ₹20,000 per month + Performance Incentives

Employment Type: Full-Time

Work Mode: Work from Office

About Eitonics Technologies Pvt. Ltd.

Eitonics Technologies Pvt. Ltd. is an emerging technology startup operating across the HealthTech and HospitalityTech sectors. We develop innovative digital solutions that address real-world operational challenges and improve business efficiency.

Our HealthTech product, LOBMAX PCS-D, is a cloud-based dialysis center management platform designed to digitize patient records, streamline dialysis center operations, and improve access to clinical and administrative information.

We are looking for a proactive, confident, and result-oriented HealthTech Marketing Executive to promote our SaaS product, generate business leads, conduct product demonstrations, and support customer acquisition across India.

Role Overview The HealthTech Marketing Executive will be responsible for promoting LOBMAX PCS-D to dialysis centers, hospitals, and other relevant healthcare organizations across India.

The role involves lead generation, market research, digital marketing, client outreach, product demonstrations, follow-ups, and relationship building with healthcare decision-makers. The candidate will work closely with the founding team to expand market reach and convert business opportunities into paying customers.

Key Responsibilities1. Marketing & Product Promotion

- Promote LOBMAX PCS-D to dialysis centers, hospitals, and healthcare organizations across India.
- Identify target customers and research potential markets.
- Support marketing campaigns through LinkedIn, email, WhatsApp, telephone outreach, and other relevant channels.
- Create and share product presentations, brochures, promotional content, and marketing materials.
- Help build the company's brand presence across relevant digital platforms.
- Research competitors, market trends, and customer requirements.

1. Lead Generation & Business Development

- Identify and build databases of prospective healthcare customers.
- Reach out to hospital administrators, dialysis center owners, operations managers, and other decision-makers.
- Generate qualified leads through online research, cold calling, LinkedIn outreach, referrals, and networking.
- Schedule meetings and follow up with prospective customers.
- Build professional relationships with healthcare organizations and explore partnership opportunities.
- Work towards defined lead-generation and customer-acquisition targets.

1. Product Demonstrations & Sales Support





- Develop a good understanding of LOBMAX PCS-D, its features, workflows, and benefits.
- Conduct online product demonstrations for prospective customers.
- Explain how the software can help streamline dialysis center operations and administrative processes.
- Understand customer requirements and answer initial product-related questions.
- Prepare presentations and proposals and coordinate with the technical team when necessary.
- Follow up after demonstrations and support the conversion of prospects into paying customers.

1. Client Communication & Relationship Management

- Maintain professional communication with prospective and existing clients through calls, email, WhatsApp, and online meetings.
- Understand customer requirements, feedback, and concerns.
- Maintain regular follow-ups with leads and interested customers.
- Coordinate product onboarding and introductory training where required.
- Build long-term relationships and identify opportunities for referrals and business expansion.
- Coordinate with internal teams to ensure timely responses to customer queries.

1. Digital Marketing & Brand Development

- Assist in managing the company's LinkedIn page and other relevant digital channels.
- Support the creation of healthcare-focused posts, product updates, and promotional content.
- Execute email marketing campaigns and targeted outreach activities.
- Explore healthcare associations, exhibitions, industry events, and networking opportunities.
- Track marketing activities and suggest improvements to generate better results.

1. Reporting & Internal Coordination

- Maintain accurate records of leads, customer interactions, meetings, and product demonstrations.
- Update CRM systems, lead databases, and follow-up trackers.
- Prepare weekly reports on marketing activities, lead generation, and business development progress.
- Coordinate with the founding team on customer feedback, marketing plans, and growth opportunities.

Eligibility & Qualifications

- Bachelor's degree in Marketing, Business Administration, Management, Healthcare Management, or a related field.
- MBA/PGDM in Marketing is an advantage.
- Strong verbal and written communication skills in English and Hindi.
- Good presentation, interpersonal, and negotiation skills.
- Confidence in communicating with healthcare professionals and business decision-makers.
- Basic knowledge of MS Office, Google Workspace, spreadsheets,



email, and online meeting platforms.
- Ability to manage multiple leads, maintain consistent follow-ups, and work towards targets.
- A proactive attitude and willingness to learn new technologies and healthcare workflows.

Preferred Experience & Skills
- Experience in marketing, business development, SaaS sales, or lead generation.
- Exposure to HealthTech, healthcare IT, hospital management software, or medical technology is preferred.
- Familiarity with LinkedIn outreach, cold calling, email marketing, and digital marketing tools.
- Experience conducting online presentations or software demonstrations.
- Familiarity with CRM tools and customer databases.
- Freshers with strong communication skills, confidence, and a willingness to learn may also apply.

Salary & Benefits
- Fixed Salary: ₹20,000 per month.
- Performance Incentives: Additional incentives based on agreed targets and performance.
- Opportunity to work directly with the founding team.
- Hands-on exposure to HealthTech SaaS marketing, B2B sales, and customer acquisition.
- Opportunity to contribute to the growth of an emerging technology startup.
- Professional development in marketing, business development, and client management.

Key Performance Indicators (KPIs) Performance will be evaluated against mutually agreed targets, including:
- Number of qualified healthcare leads generated.
- Number of prospective customers contacted.
- Number of meetings and product demonstrations scheduled and completed.
- Conversion of qualified leads into paying customers.
- New customer acquisition and revenue contribution.
- Consistency of follow-ups and accuracy of CRM records.
- Effectiveness of marketing campaigns and outreach activities.

Ideal Candidate Profile The ideal candidate is confident, articulate, organized, and results-oriented, with an interest in healthcare technology and software marketing. The candidate should be comfortable reaching out to healthcare organizations, explaining product advantages, conducting online demonstrations, and following up with prospective customers to generate business. We value candidates who take ownership, communicate professionally, learn quickly, and are motivated to contribute to the growth of a startup in the Indian HealthTech market.

Work Location & Employment Details

Company: Eitonics Technologies Pvt. Ltd.

Office Location: NIET TBI, Knowledge Park II, Greater Noida, Uttar Pradesh

Position: HealthTech Marketing Executive

Compensation: ₹20,000 per month + Performance Incentives

Employment Type: Full-Time

Work Arrangement: Work from Office

Work Location: In person

Pay: ₹20,000.00 per month

Benefits

- Versatile schedule

Work Location: In person

📌 HealthTech Marketing Executive (Greater Noida)
🏢 Eitonics Technologies
📍 Greater Noida