Key Responsibilities

1.

Marketing

Strategy &

- Business Alignment

- Develop and execute the overall marketing and communications strategy across all Virgo projects and business verticals.

- Create integrated, project-specific marketing plans aligned with business objectives, exhibitor acquisition, visitor attendance, and revenue growth.

- Establish annual marketing calendars, budgets, campaign milestones, and measurable performance benchmarks.

- Work closely with senior management, business vertical heads, and project teams to align marketing initiatives with commercial priorities.

- Identify opportunities to expand market reach, strengthen brand positioning, and improve marketing effectiveness across the portfolio.

2.

Digital

Marketing &

- Performance Marketing

- Lead digital marketing across SEO, SEM, Google Ads, social media, LinkedIn, email marketing, paid campaigns, content marketing, and website optimisation.

- Drive targeted campaigns for visitor registrations, exhibitor enquiries, lead generation, and audience engagement.

- Monitor campaign performance through analytics, conversion rates, cost per lead, cost per registration, and return on advertising spend.

- Improve website visibility, landing-page performance, audience targeting, and conversion journeys.

- Leverage CRM, marketing automation, AI-enabled tools, and data analytics to improve campaign efficiency and scalability.

- Develop digital strategies for domestic and international markets.

3.

Traditional

Marketing &

- Industry Outreach

- Plan and oversee print advertising, industry publications, direct marketing, outdoor promotions, promotional collateral, and offline campaigns.

- Build partnerships with industry associations, trade bodies, media organisations, industry influencers, and strategic partners.

- Develop cross-promotional opportunities to strengthen visibility and participation across projects.

- Identify relevant industry platforms and offline channels to reach targeted business audiences.

- Integrate traditional marketing initiatives with digital campaigns for consistent messaging and measurable impact.

4.

Corporate

Communications, PR &

- Brand Management

- Own Virgo's corporate brand positioning,



brand identity, messaging, and communication standards across all business verticals.

- Develop corporate communication strategies for internal and external stakeholders.

- Oversee press releases, media relations, announcements, newsletters, corporate presentations, and leadership communications.

- Build relationships with media houses, industry publications, communication partners, and relevant stakeholders.

- Ensure consistency in tone, messaging, and visual identity across websites, social media, marketing collateral, and corporate communication.

- Support corporate reputation management and crisis communication, wherever required.

- Strengthen Virgo's corporate visibility and industry credibility through thought leadership and strategic communication initiatives.

5. Exhibition, Conference &

- Publication Marketing

- Lead end-to-end marketing strategies for exhibitions, conferences, summits, awards, and industry publications.

- Develop pre-event, during-event, and post-event marketing plans to maximise visibility, participation, and engagement.

- Drive visitor acquisition, registration conversions, audience quality, and exhibitor engagement.

- Collaborate with sales and project teams to develop audience-specific campaigns and support exhibitor acquisition and retention.

- Develop marketing campaigns for new launches, recent editions, and expansion into new markets.

- Review post-event performance, campaign effectiveness, audience feedback, and improvement opportunities for subsequent editions.

6.

Content

Strategy &

- Creative Direction

- Oversee content strategy across websites, social media, email campaigns, brochures, press releases, and other marketing channels.

- Guide the creative and design teams on campaign concepts, communication themes, and brand consistency.





- Ensure marketing content is industry-relevant, audience-focused, and aligned with each project's objectives.

- Drive thought leadership, industry insights, and content-led engagement to strengthen Virgo's market positioning.

- Maintain quality, accuracy, and consistency across all communication deliverables.

7. Team Leadership &

- Cross-functional Collaboration

- Lead, mentor, and develop the marketing and communications team across digital marketing, content, social media, creative coordination, and PR.

- Define KRAs, KPIs, responsibilities, and performance expectations for team members.

- Allocate resources across projects and ensure timely execution of marketing plans.

- Work closely with business vertical heads, sales, database, operations, publications, technology, and senior management.

- Establish effective workflows, review mechanisms, accountability, and performance reporting.

- Identify capability gaps and build a high-performing, collaborative marketing function.

8.

Budget

Management, Analytics &

- ROI

- Prepare and manage annual and project-wise marketing budgets.

- Monitor marketing spends and optimise allocation across digital and traditional channels.

- Develop dashboards and periodic reports covering campaign performance, visitor acquisition, lead generation, brand reach, and ROI.

- Evaluate agencies, media partners, and vendors on performance, quality, and cost-effectiveness.

- Use data-driven insights to improve campaign effectiveness and support business decisions.

9.

Market

Intelligence &

- Innovation

- Conduct competitor analysis, market research, audience segmentation, and industry trend assessments.

- Identify new marketing channels, partnerships, and opportunities to strengthen Virgo's market presence.

- Introduce innovative marketing practices, automation, and technology-enabled communication solutions.

- Continuously improve marketing processes, audience engagement, and team productivity.

Pay: ₹1,500,000.00 - ₹1,800,000.00 per year

Benefits

- Cell phone reimbursement

- Health insurance

- Paid sick time

- Paid time off

- Provident Fund

Work Location: In person

📌 Head of Marketing and Communications (Domlur)
🏢 virgo communications and exhibitions
📍 Domlur