ABOUT TIC

Till It Clicks Studio Pvt. Ltd. (TIC) is a marketing and creative agency based in Sahakarnagar, Pune.

SUMMARY

We are looking for an experienced, results-driven Digital Department Head to lead our digital marketing function. This is a full-stack marketer role.

Performance

Marketing is the core area of expertise, and you will also lead a team across Performance Marketing, SEO, Social Media, and Email Marketing. You will need strong hands-on experience in planning, executing, optimising and scaling digital campaigns. The role combines strategic thinking, analytical expertise, team leadership and client management, with a focus on driving measurable business growth through integrated digital marketing strategies.

KEY RESPONSIBILITIES

Performance marketing & paid media

Lead the overall performance marketing strategy across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant advertising platforms.

Develop and execute paid media strategies focused on lead generation, sales, customer acquisition, ROAS and business growth.

Own campaign planning, media budgeting, forecasting, audience targeting, funnel strategy and performance optimisation.

Analyse CPL, CPA, CAC, ROAS, conversion rate and lead quality to improve campaign efficiency. Identify opportunities to scale campaigns and optimise media spend.

Oversee campaign tracking, conversion measurement, pixels, analytics, attribution and reporting to ensure data accuracy.

Lead performance audits, competitor analysis, account restructuring and strategic media planning for new and existing clients.

Stay current on platform developments, automation, AI-powered optimisation and emerging performance marketing trends.

SEO & organic growth

Lead SEO strategy across technical SEO, on-page and off-page optimisation, keyword research and content optimisation.

Oversee organic traffic growth, keyword rankings, website visibility and organic lead generation. Work with content and development teams to improve website performance, user experience and search visibility.

Explore emerging opportunities in AI search, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).

Track SEO performance and recommend data-backed improvements.

Social media marketing

Oversee social media strategy,



content planning, platform growth and audience engagement across relevant channels.

Keep organic social activity aligned with paid media objectives.

Guide the team on content performance, audience growth, reach, engagement and brand visibility. Work with creative teams on performance-oriented creatives, ad formats and content strategies, and spot platform trends worth acting on.

Email marketing & marketing automation

Lead email strategies for lead nurturing, customer engagement, retention and conversion. Oversee audience segmentation, campaign planning, automation workflows and personalised communication. Monitor open rates, click-through rates, conversions and unsubscribe rates.

Integrate email marketing effectively with paid campaigns, CRM systems and lead management processes. Team leadership & department management

Lead and mentor teams across Performance Marketing, SEO, Social Media and Email Marketing. Define team KRAs, KPIs, responsibilities, workflows and performance evaluation frameworks. Allocate resources, manage workloads, and ensure campaigns, reports, audits and strategic plans are delivered on time.

Establish SOPs, reporting formats, quality checks and optimisation processes.

Identify skill gaps, drive continuous learning and tool adoption, and build workflows that reduce operational dependency and improve productivity.

Client management & business growth

Work closely with clients and account management teams to translate business objectives into effective digital strategies.

Lead client presentations, performance reviews, strategic discussions, audits, pitches and media plan presentations.

Communicate performance, business impact, challenges and recommendations clearly to stakeholders. Identify upselling and cross-selling opportunities, and contribute to recent business pitches, proposals, digital audits,



commercial planning and revenue growth.

Build strong client relationships through strategic input, transparency and consistent delivery. Analytics, reporting & innovation

Establish dashboards and reporting frameworks to monitor campaign and department-level performance. Translate data into actionable insights and strategic recommendations, and ensure tracking and reporting are accurate across platforms.

Evaluate new tools, automation solutions, and AI-assisted workflows to improve efficiency and productivity. Drive a culture of testing, learning, continuous optimisation, and accountability.

REQUIREMENTS & SKILLS

7–8 years of experience in digital marketing, with strong expertise in Performance Marketing. Proven experience managing and scaling campaigns on Google Ads and Meta Ads. Experience with LinkedIn Ads, YouTube Ads, and other paid platforms is preferred.

Strong understanding of media planning, budgeting, forecasting, conversion tracking, attribution, and campaign analytics.

Working knowledge of SEO, Social Media Marketing, Email Marketing and marketing automation. Proficiency in Google Analytics 4, Google Tag Manager, Looker Studio and Excel/Google Sheets. Strong analytical, problem-solving, communication and presentation skills.

Experience managing teams, client relationships, multiple accounts and competing priorities. Ability to connect digital marketing metrics to business outcomes and revenue objectives, with a proactive, data-driven, growth-oriented approach.

KEY PERFORMANCE INDICATORS

Performance marketing efficiency and achievement of client/business targets, including improvement in CPL, CPA, CAC, conversion rates, ROAS and lead quality, as applicable.

Growth in qualified leads, conversions, revenue and paid media effectiveness.

SEO performance, organic traffic growth, rankings and organic conversions.

Social media growth, reach, engagement and content effectiveness; email engagement, conversions and retention performance.

Client retention, satisfaction and contribution to account growth.

Team productivity, delivery timelines, quality of work, achievement of departmental targets, process improvements, reporting accuracy and effective adoption of automation.

📌 Head of Digital Marketing (Pune)
🏢 Till It Clicks
📍 Pune