HEAD OF CONTENT & DISTRIBUTION

Build One of the World's Biggest AI × Business Personal Brands

Employment: Full-time | Leadership Position THE OPPORTUNITY

We're not hiring someone to manage social media.

We're looking for an exceptional content strategist, creative thinker, and distribution specialist who can build a globally recognized personal brand.

Nawaz Shaikh is an entrepreneur, AI and business educator, and founder of ViralX, with an existing audience of 1.5M+ Instagram followers and 500K+ Facebook followers.

Now, we're building something significantly bigger.

Our ambition:

∙ Scale Instagram to 5M+ followers.

∙ Build a 4–5M+ subscriber YouTube channel.

∙ Establish a powerful international audience across major platforms.

∙ Create category-defining educational and entertaining content around AI, business, marketing, entrepreneurship, and personal branding.

∙ Build a scalable content distribution engine inspired by the operational excellence of creators such as Alex Hormozi, Gary Vaynerchuk, and Dan Martell.

We need someone who can turn that vision into an execution-driven media operation.

YOUR MISSION

Own the strategy. Build the systems. Lead the execution. Scale the distribution.

You will work directly with Nawaz Shaikh to transform his ideas, expertise, business experiences, and insights into high-performing content across multiple platforms.

You will not wait for instructions.

You will proactively identify opportunities, develop concepts, build content calendars, direct production, and optimize performance.

Your job is to ensure the personal brand continues growing consistently, regardless of how busy the founder becomes.

KEY RESPONSIBILITIES

1. Content Strategy & Creative Direction

∙ Develop the overall contentstrategy forInstagram, YouTube, Facebook, LinkedIn, and emerging platforms.

∙ Research viral trends, audience psychology, storytelling formats, and competitor strategies. ∙ Identify high-potential topics in AI, business, entrepreneurship, marketing, and technology. ∙ Develop compelling hooks, scripts, video structures, and repeatable content series. ∙ Build distinctive content formats that establish strong brand recall.

∙ Transform complex business concepts into entertaining, easily understandable content.

2. YouTube Growth & Show Development

∙ Lead the YouTube strategy from content ideation to publishing.

∙ Develop high-retention educational videos, documentaries, interviews, and business breakdowns.

∙ Own titles, thumbnails, video packaging, and storytelling structures.

∙ Analyze click-through rates, audience retention,



watch time, and returning viewers. ∙ Build recognizable YouTube shows and repeatable content franchises.

∙ Convertshort-form reach into long-term YouTube audience growth.

3. Viral Short-Form Content

∙ Develop scalable contentformatsfor InstagramReels, Facebook Reels, and YouTube Shorts. ∙ Research trending conversations, viral hooks, and high-performing contentstructures.

∙ Turn podcasts, founder insights, interviews, and long-form videosinto compelling short-form assets.

∙ Test multiple hooks, edits, narratives, and creative angles.

∙ Optimize content for shares, saves, engagement, and follower conversion.

4. Distribution & Audience Expansion

∙ Build a cross-platform distribution strategy.

∙ Coordinate contentre purposing, podcast clipping, collaborations, and creator partnerships. ∙ Develop strategies to expand into international English-speaking audiences. ∙ Identify new distribution opportunities and growth channels.

∙ Build systems that maximize the reach of every original content asset.

5. Content Operations & Team Leadership

∙ Build and manage the content production workflow.

∙ Coordinate researchers, scriptwriters, editors, designers, and distribution specialists. ∙ Maintain an organized content calendar and production pipeline.

∙ Ensure consistent publishing without depending on the founder for daily coordination. ∙ Set deadlines, review creative output, and maintain quality standards.

∙ Establish standard operating procedures and accountability across the team.

6. Analytics & Growth Optimization

∙ Track content performance across all platforms.

∙ Analyze retention, impressions, reach, engagement, subscriber growth, and audience behavior.

∙ Conduct weekly creative performance reviews.

∙ Identify winning formats and scale them systematically.

∙ Present actionable recommendations backed by data.

∙ Continuously improve content quality and distribution efficiency.

WHO WE'RE LOOKING FOR

Mandatory requirements:

4–8+ years of relevant experience in content strategy, creator growth, digital media, audience development.

Proven experience scaling a creator, founder, educational brand, or media property.





Strong understanding of Instagram and YouTube algorithms, audience behavior, and distribution mechanics.

Exceptional skills in contentideation, hooks, storytelling, and creative strategy.

Experience managing editors, production teams, or content operations.

Strong knowledge of YouTube titles, thumbnails, retention strategies, and video packaging.

Ability to convert ideas into executable content plans with minimal supervision.

Excellent written and spoken English.

Strong analytical thinking and performance-driven decision-making.

Highly preferred:

Experience working with creators or personal brands with 500K+ followers. ∙ Experience scaling YouTube channels to 100K+ subscribers or beyond.

Experience with international audiences.

Background in AI, business, entrepreneurship, finance, or educational content.

Familiarity with creator-ledmedia companies and distribution models.

Experience with AI-assisted content research and production tools.

WHO SHOULD NOT APPLY

This role is notsuitable forsomeone who:

Primarily creates social media calendars without owning growth strategy. ∙ Relies entirely on trends instead of developing original concepts.

Needs constant instructions to execute.

Cannot demonstrate measurable results from previous work.

Focuses only on views without understanding audience loyalty.

Has never managed a responsible content production workflow.

WHY JOIN US?

You'll work directly with a fast-growing entrepreneur and creator, with an established audience, access to real businesses, and ambitious international expansion plans.

You'll have the opportunity to build original content properties, lead a creative team, and play a defining role in developing a major AI × business media brand.

This is not a conventional content job. This is an opportunity to build a media company around a founder.

HOW TO APPLY

Send your resume, portfolio, and previous growth results.

Your application must include:

1. Three creators, brands, or channels you've helped grow, including your exact contribution and measurable results.
2. Your strongest content strategy or distribution case study.
3. Three original content ideas you would execute for Nawaz Shaikh.
4. Your current compensation, expected compensation, and notice period.

We're not looking for someone who knows how to post content. We're looking for someone who knows how to build an audience that keeps coming back. Pay: ₹1,200,000.00 - ₹2,000,000.00 per year

Benefits

- Commuter assistance
- Provident Fund

Work Location: In person

📌 HEAD OF CONTENT & DISTRIBUTION (Oshiwara)
🏢 Viral-X Media
📍 Oshiwara