QUALITY AUSTRIA CENTRAL ASIA (QACA)

Position

Growth Marketing Manager

Department-Marketing

Location-Thane

Reports To [Reporting manager / Head of Marketing]

Experience: 4 to 8 years in digital marketing, with at least 5 years in Growth/Performance Marketing

Employment Type - Full-time, permanent

Role Summary: QACA is looking for a Growth Marketing Manager to own paid media and lead generation across digital channels. The role is responsible for planning and managing media budgets, driving qualified leads for our certification, training and auditing services, and working closely with Sales to convert those leads into business. The ideal candidate is data-driven and has managed significant ad budgets with measurable results.

Key Responsibilities:

- Plan, execute and optimise paid campaigns across Google Ads, Meta, LinkedIn and other relevant platforms.
- Own the monthly media plan, budget allocation and forecasting, and deliver against CPL, CAC and ROAS targets.
- Drive high-quality lead generation, with focus on lead quality and conversion, not just volume.
- Set up and maintain conversion tracking and attribution using GA4, Google Tag Manager, Meta Pixel and CRM integrations.
- Run structured A/B tests on creatives, copy, audiences, landing pages and bidding strategies.
- Work with the Sales team to align on lead definitions, follow-up and feedback loops, and improve lead-to-sale conversion.




- Coordinate with design and content teams and external agencies on ad creatives and landing pages.
- Prepare regular performance dashboards and reports with clear insights and recommendations for leadership.
- Track competitor activity and market trends, and recommend new channels and growth opportunities.
- Mentor and guide junior team members and manage vendor and agency performance.

Required Qualifications and Skills:

- Graduate in any discipline; MBA or PG diploma in Marketing or Digital Marketing preferred.
- Proven hands-on experience managing monthly paid media budgets with measurable results.
- Solid working knowledge of Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager.
- Experience with LinkedIn Ads, especially for B2B lead generation, is a strong advantage.
- Proficiency in GA4, Google Tag Manager, Looker Studio and CRM tools.
- Strong analytical skills, with the ability to turn data into decisions.
- Excellent communication and stakeholder management skills.
- Experience in B2B services or lead-generation businesses is preferred.

Key Performance Indicators:

- Cost per lead and cost per qualified lead.
- Lead volume and lead-to-opportunity conversion rate.
- Return on ad spend and customer acquisition cost.
- Budget utilisation against plan.
- Accuracy and timeliness of reporting.

📌 Growth Marketing Manager (Thane)
🏢 Quality Austria Central Asia
📍 Thane