: Growth & Performance Marketing Manager

Company: Adventure Sports Cover360 (ASC360)

Location: Delhi, India

Experience: 3–7+ years

Department: Growth & Digital Marketing

Role Overview

ASC360 is looking for a highly analytical, commercially focused, and execution-driven Growth & Performance Marketing Manager to lead digital customer acquisition, paid marketing, conversion optimization, and revenue growth initiatives.

The role will own the paid acquisition and digital growth engine, from planning and executing advertising campaigns to improving website conversions, generating qualified leads, increasing bookings, and optimizing customer acquisition costs.

The ideal candidate should have strong hands-on experience with Google Ads, Meta Ads, analytics, funnel optimization, and growth experimentation. They should be comfortable managing budgets, interpreting performance data, testing new approaches, and translating marketing insights into measurable business results.

Key Responsibilities

1. Growth Strategy & Ownership

- Develop and execute growth strategies aligned with ASC360’s customer acquisition, booking, and revenue objectives.
- Identify scalable opportunities across paid advertising, retargeting, partnerships, and other relevant digital channels.
- Build monthly and quarterly growth plans with clear targets, budgets, timelines, and performance benchmarks.
- Identify potential customer segments and develop strategies to reach domestic and international audiences.
- Plan and execute growth experiments to improve acquisition efficiency, lead quality, and conversion rates.
- Monitor market trends, competitor campaigns, customer behaviour, and emerging digital marketing opportunities.
- Take ownership of campaign execution, performance analysis, and continuous improvement.

1. Performance Marketing & Paid Advertising

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads.
- Develop campaign strategies based on business objectives, customer segments, locations, and stages of the customer journey.
- Manage campaign budgets, bidding strategies, audience targeting, ad creatives, and campaign structures.
- Build and optimize search, display, remarketing, and other relevant paid campaign formats.
- Develop full-funnel advertising strategies to attract new customers, nurture interested audiences, and drive conversions.
- Collaborate with content and design teams to create effective advertisements, messaging, and landing-page experiences.
- Monitor cost per lead (CPL), customer acquisition cost (CAC), conversion rates, return on ad spend (ROAS), and revenue contribution.
- Identify underperforming campaigns, reduce wasted spend, and reallocate budgets toward better-performing audiences and campaigns.
- Conduct regular creative, audience, offer, and campaign experiments to improve results.
- Ensure appropriate conversion tracking and attribution are in place to evaluate campaign performance.

1. Conversion Rate Optimization (CRO)

- Analyze website journeys and conversion funnels to identify friction points and opportunities for improvement.
- Optimize landing pages, product pages, enquiry forms, booking flows, calls to action, and other conversion elements.
- Conduct A/B testing and structured experiments to evaluate changes in messaging, design, offers, and user experience.
- Use analytics and user-behaviour insights to understand visitor interactions and reasons for drop-offs.
- Improve the alignment between advertisements, landing pages, customer expectations, and conversion objectives.
- Work with design and development teams to implement and measure website improvements.
- Track the impact of changes on conversion rates, lead quality,



booking completion, and revenue.

1. Analytics, Tracking & Reporting

- Establish and maintain reliable measurement frameworks for paid campaigns, website activity, leads, bookings, and revenue.
- Use Google Analytics 4 (GA4), Google Tag Manager, Google Ads reporting, Meta Ads Manager, and other relevant analytics tools.
- Configure and monitor conversion events, campaign tracking, attribution, and performance dashboards.
- Analyze customer acquisition costs, campaign efficiency, audience behaviour, landing-page performance, and conversion funnels.
- Prepare regular reports highlighting key metrics, campaign outcomes, trends, challenges, and recommended actions.
- Identify tracking gaps and reporting discrepancies and coordinate their resolution.
- Use data to determine which campaigns and channels should be optimized, scaled, or discontinued.
- Present actionable performance insights to management and connect marketing investments with business outcomes.

1. Lead Generation & Revenue Growth

- Develop digital acquisition strategies to generate qualified enquiries and increase online bookings.
- Identify opportunities to improve the quality of leads generated through paid campaigns.
- Work with the sales and operations teams to understand lead outcomes, customer requirements, and conversion challenges.
- Analyze the complete funnel from advertisement engagement and website visits to enquiries, bookings, and revenue.
- Develop remarketing and lead-nurturing strategies to re-engage potential customers who have not completed a purchase.
- Identify opportunities to improve customer acquisition efficiency and maximize returns from existing marketing budgets.
- Support the development of campaigns for key products, destinations, adventure activities, and target customer segments.
- Use customer and campaign data to identify opportunities for repeat purchases, cross-selling, and improved customer value where relevant.

1. Campaign Planning & Creative Optimization

- Plan and execute campaigns around business priorities, seasonal demand, destination-specific requirements, and promotional opportunities.
- Develop campaign briefs covering objectives, target audiences, messaging, budget, expected outcomes, and measurement criteria.
- Work with designers, content creators, and other stakeholders to develop compelling ad creatives and campaign assets.
- Test different creative formats, headlines, calls to action, and value propositions.
- Monitor creative fatigue and audience saturation, refreshing campaigns when required.
- Maintain consistency in brand messaging across advertisements, landing pages, and other customer touchpoints.
- Evaluate campaign results and document learnings to improve future initiatives.

1. Collaboration & Execution

- Work closely with management to align growth priorities with business and revenue objectives.
- Coordinate with sales, operations, content, design, and technology teams to execute growth initiatives.
- Translate performance insights into clear action plans with defined priorities and deadlines.
- Manage external agencies, freelancers, and marketing partners where required.
- Maintain structured documentation of campaigns, budgets, experiments, and performance outcomes.




- Take ownership of execution and ensure that identified opportunities translate into measurable improvements.

Key Performance Indicators (KPIs) Performance will be evaluated against agreed business targets, including:
- Qualified leads and online bookings generated.
- Customer acquisition cost (CAC) and cost per lead (CPL).
- Return on ad spend (ROAS) and advertising efficiency.
- Website and landing-page conversion rates.
- Lead-to-booking and visitor-to-customer conversion rates.
- Revenue generated and contribution from paid marketing.
- Campaign performance and budget utilization.
- Improvement in funnel performance and reduction in drop-offs.
- Quality and accuracy of marketing analytics and reporting.
- Timely execution of growth experiments and optimization initiatives.

Targets will be established based on current performance, available budgets, business priorities, and market conditions. Required Qualifications & Skills

3 to 7 years of relevant experience in growth marketing, performance marketing, paid acquisition, or digital marketing.

- Demonstrated hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget allocation.
- Practical experience with GA4, Google Tag Manager, advertising dashboards, and conversion tracking.
- Understanding of CAC, CPL, ROAS, attribution, conversion funnels, and revenue measurement.
- Experience optimizing landing pages and improving website conversion rates.
- Robust analytical and problem-solving skills, with the ability to translate data into actionable decisions.
- Experience planning, executing, and evaluating marketing experiments.
- Ability to manage budgets, prioritize initiatives, and work toward measurable targets.
- Strong communication and coordination skills, with a hands-on approach to execution.

Preferred Qualifications
- Experience working in a startup, growth-stage company, or performance-driven business.
- Experience targeting international audiences or managing campaigns across multiple geographies.
- Familiarity with CRM platforms, marketing automation, lead-nurturing systems, and remarketing tools.
- Experience with online bookings, e-commerce, lead-generation platforms, or service-based businesses.
- Experience working with design and development teams on landing-page and funnel improvements.
- Ability to connect marketing performance with customer acquisition, bookings, and commercial outcomes.

Why Join ASC360?
- Ownership: Build and scale ASC360’s paid acquisition and digital growth function.
- Business impact: Directly influence qualified leads, bookings, customer acquisition costs, and revenue.

Hands-on execution: Combine strategic planning with campaign management, testing, and optimization.
- Global opportunities: Help expand ASC360’s reach across domestic and international markets.
- Cross-functional exposure: Work closely with leadership and teams across sales, operations, marketing, and technology.
- Purpose-driven business: Contribute to making adventure activities safer through specialized insurance solutions, medical assistance, and evacuation coordination.

What Success Looks Like The successful candidate will build a structured, measurable, and scalable growth marketing function for ASC360. They will improve paid acquisition efficiency, generate qualified leads, increase booking conversions, optimize marketing budgets, and establish reliable reporting that connects campaign performance with business results. We are looking for someone who combines strategic thinking with hands-on execution, takes ownership of outcomes, and can turn data, experimentation, and customer insights into sustainable business growth.

Work Location: In person

📌 Growth & Performance Marketing Manager (Delhi)
🏢 ADVENTURE SPORTS COVER360
📍 Delhi