About PopGamma

PopGamma is building AI-powered learning companions that make learning more personal, engaging and effective for the next generation.We believe creator-led content can become a powerful distribution engine for the next generation of consumer products. We're looking for a hands-on growth marketer to turn that vision into reality.Our audience is India. Parents are the ones who pay; students and children are the ones who actually use Prof . Albert every day.

What you'll own

- Creator engine. Find, sign and manage 100+ creators a month across parenting,

education, student and regional-language niches on Instagram and Y ouTube Shorts.

Build the briefs, hooks and payout model.

- Content that converts. Ship 30+ new creatives a week. Experiment with hooks,

formats and storytelling, and track what actually drives installs, not just views.
- Paid amplification. Turn winning creator videos into Meta and Google ads (partnership ads, Spark-style whitelisting). Scale spend while holding CAC targets.
- Funnel to paid. Work with product on onboarding, trial-to-paid and parent conversion

(WhatsApp, UPI Autopay). Installs that don't convert don't count.
- Measurement. Own attribution and a weekly dashboard: CPI, activation, trial-to-paid,

CAC, payback. Learn quick, double down on what works.
- Team and vendors. Manage agencies and freelancers for production volume. Grow into leading a small team as the engine scales.





Must-haves

- 2–4 years in growth, creator marketing or influencer campaigns at a consumer app or

D2C brand, or equivalent hands-on experience and deep insight into the industry.
- You've run creator or influencer campaigns yourself: found creators, negotiated,

briefed, tracked results.
- You've spent ad money on Meta with your own hands and can talk through what

worked and what didn't.
- Proof of work over polish: show us a campaign, a page you grew, or a test you ran, with

the numbers.
- You live on Instagram and Y ouTube Shorts, and you know why a Reel works in the first 2

seconds.
- Hungry and fast. Y ou'd rather ship 10 tests this week than write one perfect plan, and

you want this role to be the big jump in your career.

Nice to have

- Creator networks in Hindi, Tamil, Telugu, Kannada or other regional languages.
- Experience selling subscriptions to Indian parents.
- Has grown their own Instagram page, YouTube channel or side project.

What we offer

- Work at one of India's most promising AI-native startups, right from the start.
- Direct access to an experienced founding team, reporting directly to the founder, with

fast decisions and real ownership.
- Real growth potential, with earnings that scale as you deliver.
- First-hand exposure to startup strategy, product and fundraising.

📌 Founding Growth Marketer (Bengaluru)
🏢 PopGamma
📍 Bengaluru