Responsibilities

1.

Google Ads

Management

- Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign types.

- Conduct keyword research and manage bidding strategies, budgets, and audience targeting.

- Monitor campaign performance and optimize campaigns to improve conversions and reduce cost per lead (CPL).

- Track campaign performance and prepare regular reports.

2.

Meta Ads

Management

- Create and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.

- Develop audience targeting and retargeting strategies to generate quality leads.

- Monitor ad performance, budgets, click-through rates (CTR), and conversions.

- Test different ad creatives, copy, and audience segments to improve campaign results.

3.

Social Media

Management

- Manage the company’s social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.

- Plan and maintain a social media content calendar.

- Coordinate the creation and publishing of posts, reels, stories, and other content formats.

- Monitor engagement, respond to comments and messages, and track social media performance.

4.

Search Engine

Optimization (SEO)

- Perform keyword research and competitor analysis to identify growth opportunities.

- Implement on-page and off-page SEO strategies to improve website rankings.

- Optimize website content, meta titles, descriptions, headings, internal links, and URLs.

- Monitor organic traffic, keyword rankings, and website performance.

- Identify technical SEO issues and coordinate with the development team for resolution.

5. Lead Generation

- Develop and execute digital marketing strategies to generate relevant and high-quality leads.

- Create and optimize landing pages, lead forms, and campaign funnels.

- Track lead sources, conversion rates, and cost per lead.





- Coordinate with the sales and business development teams to improve lead quality and conversions.

- Continuously test and improve campaigns to achieve lead generation targets.

6.

Google

Analytics and Google Search Console

- Use Google Analytics 4 (GA4) to monitor website traffic, user behaviour, engagement, and conversions.

- Set up and monitor conversion events and campaign performance.

- Use Google Search Console to track search performance, clicks, impressions, CTR, and keyword visibility.

- Identify indexing issues, search performance gaps, and opportunities to improve organic traffic.

- Prepare performance reports and provide actionable insights based on data.

7. Reporting and Performance Optimization

- Prepare weekly and monthly digital marketing performance reports.

- Monitor key metrics such as CTR, CPC, CPL, conversion rate, organic traffic, and return on ad spend (ROAS).

- Analyze campaign results and recommend improvements.

- Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills and Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field.

- 2–3 years of hands-on experience in digital marketing.

- Practical knowledge of Google Ads and Meta Ads Manager.

- Experience in SEO, keyword research, and website optimization.

- Knowledge of social media management and content planning.

- Hands-on experience with Google Analytics 4 and Google Search Console.

- Understanding of lead generation funnels, landing pages, and conversion tracking.

- Strong analytical, communication, and problem-solving skills.

- Ability to manage multiple campaigns and meet deadlines.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks

- Paid sick time

- Paid time off

Experience

- Digital marketing: 2 years (Required)

Location

- Bawadiya Kalan, Bhopal, Madhya Pradesh (Required)

Work Location: In person

📌 Digital Marketing Specialist (Bawadiya Kalan)
🏢 Sygnific Careers Private
📍 Bawadiya Kalan