21 Oct
|
datasleek
|
India
Digital Marketing ManagerCompany OverviewAt DataSleek, we help businesses harness the power of their data. We deliver cutting-edge data consultancy, data engineering, and cloud analytics solutions that drive growth and efficiency. As we scale, we are looking for a smart, dynamic, and results-driven Digital Marketing Manager to take end-to-end ownership of our digital marketing function, lead generation, and brand visibility.
Role OverviewAs the Digital Marketing Manager, you will be responsible for overseeing and executing all digital marketing initiatives across the organization. From hands-on content creation and paid ad management to managing external agency partners and key business stakeholders, you will drive marketing activities that generate high-quality B2B leads and accelerate company growth.
This role is ideal for a proactive marketer with a startup mindset who has proven experience working with System Integrators (SIs) and within cloud partner networks such as AWS or Microsoft.
Key Responsibilities1. Lead Generation &
- Campaign Management
- End-to-End Campaigns: Design, launch, and optimize performance marketing and lead generation campaigns across LinkedIn Ads, Google Ads, Meta Ads, and other channels.
- Funnel Optimization: Build high-converting B2B marketing funnels to capture, nurture, and convert enterprise and mid-market leads.
- Budgets & • ROI:
Manage campaign budgets effectively while tracking and optimizing Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
2.
Organic
Growth (SEO, SMM &
- Content)
- SEO & • Website Management:
Drive Search Engine Optimization (SEO) strategies to increase organic traffic, brand discoverability, and search rankings.
- Social Media Marketing (SMM): Manage DataSleek’s social media presence across channels (LinkedIn, Twitter/X, YouTube, etc.) to build community engagement and brand authority.
- Content Creation: Roll up your sleeves to write and edit marketing copy, social posts, landing pages, email campaigns,
and marketing collateral as needed.
3. Agency, Partner & • Stakeholder Management
- Agency Oversight: Act as the primary point of contact for external digital marketing agencies. Set benchmarks, audit performance, and drive deliverables for web development, paid media, and content scaling.
- Stakeholder Collaboration: Work closely with internal leadership, sales, and technical teams to align marketing goals with core business objectives.
- Partner & • Marketplace Ecosystems:
Leverage cloud partner ecosystems (AWS Marketplace, Microsoft Commercial Marketplace, etc.) by creating and managing marketplace listings, co-branded marketing collateral, and partner network activities.
4. CRM & • Automation
- Marketing Automation: Manage CRM and automation workflows (HubSpot/Salesforce) to implement lead scoring, email marketing, and automated multi-touch nurture sequences.
- Data & • Analytics:
Maintain high data hygiene standards for Account-Based Marketing (ABM) and track overall marketing performance through analytics tools.
Requirements & • Qualifications
- Experience: 4 to 8 years of core digital marketing experience.
- Industry Background: Previous experience working with System Integrators (SIs), AWS Partners, or Microsoft Partners is mandatory.
- Startup Track Record: Proven history of working in small, fast-paced startup environments with a versatile, "roll-up-your-sleeves" attitude.
- Agency & • Stakeholder Management:
Hands-on experience directing external digital agencies and collaborating directly with internal leadership/stakeholders.
- Core Marketing Skills:
- Expertise in B2B Lead Generation, SEO, SMM, and Performance Advertising (Google Ads, LinkedIn Ads).
- Hands-on ability to perform content creation and copywriting when needed.
- Experience with cloud marketplace listings (AWS/Microsoft).
- Technical Proficiency: Deep understanding of Google Analytics (GA4), SEO tools (Ahrefs, SEMrush), CMS platforms (WordPress), and up-to-date B2B CRMs.
- Profile: Smart, highly organized, self-driven, and adept at operating in an agile team setup.
📌 Digital Marketing Manager (India)
🏢 datasleek
📍 India