Job Summary: The Digital Marketing Officer is responsible for planning, executing, and optimizing digital marketing initiatives to enhance the hospital’s online visibility, patient engagement, lead conversion, and overall brand presence. The role focuses on data-driven marketing strategies aligned with organizational growth objectives.

Key Duties & Responsibilities

1. Digital Marketing Strategy

· Develop and implement comprehensive digital marketing strategies aligned with hospital business objectives and service lines.

· Identify growth opportunities across digital platforms to improve patient outreach and engagement.

2. Campaign Planning & Management

· Plan, execute, monitor, and optimize digital advertising campaigns across PPC, display advertising, and social media platforms.

· Ensure campaigns are cost-effective and aligned with defined KPIs and ROI targets.

3. Social Media Management

· Manage official hospital social media channels.

· Create, schedule, and publish engaging content to strengthen brand presence and patient trust.

· Actively engage with audiences by responding to queries, feedback, and messages in a professional and timely manner.

4. SEO & SEM Management

· Conduct keyword research and competitor analysis.

· Perform SEO audits and optimize website content to improve organic search rankings.

· Manage SEM campaigns to enhance visibility and lead generation.

5. Website Ownership & Management

· Take complete ownership of the hospital website, ensuring:

o Regular content updates o SEO optimization o Integration of marketing campaigns and service offerings

· Ensure website accuracy, relevance, and compliance with organizational standards.

6. Content Development

· Develop and curate engaging digital content including:

o Written content o Graphics o Videos





· Ensure content consistency with hospital branding, ethics, and patient communication guidelines.

7. Data Analysis & Reporting

· Track, analyze, and report digital campaign performance using analytics tools.

· Monitor KPIs, patient leads, engagement metrics, and ROI.

· Provide actionable insights to support informed marketing decisions.

8. Skill & Technical Proficiency a. Digital Marketing Tools

· Google Analytics

· SEMrush

· Ahrefs

· Canva

· HubSpot b. Core Competencies

· Digital content creation (writing, graphics, video production)

· Data interpretation and analytical reporting

· Strong communication and interpersonal skills

· Strategic thinking with execution capability

9. Value Addition to the Organization

· Brings advanced digital marketing expertise compared to the outgoing role holder.

· Enhances hospital digital capabilities through broader tool proficiency and up-to-date marketing techniques.

· Takes ownership of website management, a critical function previously unattended.

10. Business Impact

· Improved paid lead conversion rates, supporting patient acquisition and revenue growth.

· Stronger online brand presence in a competitive healthcare market.

· Data-driven marketing execution ensuring optimal ROI on marketing spends.

· Long-term impact on hospital visibility, patient engagement, and sustained revenue growth.

How to Apply: Interested candidates may forward their updated Resume / CV's to [email protected] with the subject line “Application for the post of Digital Marketing Officer.” or WhatsApp to +91 (phone hidden)

Pay: From ₹40,000.00 per month

Benefits

- Paid sick time

Education:
- Bachelor's (Required)

Experience:
- Digital marketing: 4 years (Required)

Location:
- Kollam, Kerala (Required)

Shift availability:
- Day Shift (Required)

Work Location: In person

📌 Digital Marketing Officer (Kollam)
🏢 Meditrina Hospital
📍 Kollam