21 Oct
|
AlphaDezine
|
Vadodara
21 Oct
AlphaDezine
Vadodara
Vadodara (On-site) • Full-Time • 1 Opening(s)
About the Role
You will be responsible for developing, implementing, and managing our day-to-day digital marketing operations. You will sit at the intersection of creativity, analytics, and innovation by leveraging modern AI tools alongside traditional campaigns across SEO/SEM, social media, email, and content marketing. Working closely with the management, as well as our design and sales teams, you will ensure a cohesive brand voice and optimize our digital footprint to generate high-quality leads
Key Responsibilities
- Strategy &
- Execution: Work under the direction of the Senior Marketing Manager to plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- AI &
- Automation: Actively utilize and integrate AI marketing tools (e.g., ChatGPT, Google AI Studio, Claude or AI-driven analytics) to optimize content creation, personalize customer journeys, and streamline marketing workflows.
- Social Media Management: Oversee Alpha Dezine’s and our client's social media accounts (LinkedIn, Instagram, Facebook, Twitter), crafting engaging content calendars and growing our community presence.
- Performance Tracking: Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs) using tools like Google Analytics, presenting actionable insights to the Senior Marketing Manager.
- Lead Generation: Develop and optimize inbound marketing strategies and funnel conversions to drive qualified leads to the sales team.
- Content Collaboration: Collaborate with internal designers to produce high-quality, conversion-focused landing pages, ad creatives, and promotional materials.
- Budget Management: Assist the Senior Marketing Manager in allocating and tracking digital marketing budgets across various paid channels (Google Ads, Meta Ads)
to maximize cost-per-acquisition (CPA).
- Market Research: Identify the latest trends and technologies affecting our industry to provide the marketing leadership team with recommendations for emerging platforms and AI advancements
Skills &
- Requirements
- Experience: 6 to 8 years of proven experience in digital marketing, preferably within a B2B, tech, or agency environment.
- Education: Bachelor’s degree in marketing, Communications, Business, or a related field.
- Technical &
- AI Proficiency: Solid experience with SEO/SEM, Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms. Hands-on experience with generative AI tools and a strong grasp of how to leverage AI for marketing efficiency is highly preferred.
- Analytical Mindset: Strong analytical skills and data-driven thinking; ability to translate complex data into actionable business strategies.
- Communication: Excellent written and verbal communication skills, with a keen eye for detail and design aesthetics.
- Agility: Ability to manage multiple projects simultaneously, take direction well, and adapt to changing priorities in a dynamic, forward-thinking work environment.
Eligibility Criteria
- Masters’s degree in Marketing, Business, or related field
- 6-8 Years of prior work experience required
What You’ll Gain
- Work-Life Balance: We believe in resting as hard as we work. Enjoy a strict 5-day working week, generous paid time off, and supportive workplace policies.
- Mentorship &
- Growth: A transparent path for career advancement and direct mentorship from an experienced Senior Marketing Manager as we scale our operations in Vadodara.
- Creative &
- Innovative Culture: Work alongside a team of passionate creators where exploring new technologies, like AI, is actively encouraged.
- Competitive Compensation: Attractive salary package and performance-based incentives.
📌 Digital Marketing Manager (Vadodara)
🏢 AlphaDezine
📍 Vadodara