Company Description Skillofy_AI is a next-generation edtech company focused on empowering individuals with the technical and non-technical skills needed to succeed in today’s digital economy. The organization delivers hands-on, industry-driven programs for students, working professionals, and organizations, combining practical learning, live mentor-led sessions, and real-world projects. Offerings span tech programs such as AI and Machine Learning, Full Stack Development, and System Design, as well as non-tech programs including Product and Program Management, Business Communication, and Career Transition.

Skillofy_AI also builds AI-powered solutions for businesses and startups, supporting career transformation through structured learning paths, mentorship, and deep practical exposure. Its mission is to bridge the gap between education and real-world application and to become a global hub for talent development and innovation powered by AI.

Role Description The Digital Marketing Executive role is a full-time remote position responsible for driving Skillofy_AI’s online presence and learner acquisition. On a day-to-day basis, this role plans and executes digital marketing campaigns across channels such as social media, email, and web, aligned with brand and growth objectives.

The Digital Marketing

Executive creates and optimizes web and social media content, manages campaign calendars, and collaborates with design and content teams to deliver engaging, audience-specific messaging.



The role monitors performance using web analytics tools, prepares reports, and makes data-driven recommendations to improve reach, engagement, and conversion. Additional responsibilities include staying current with digital marketing trends, supporting product and program launches, and ensuring consistent brand communication across all platforms.

Qualifications

- Strong Marketing skills with experience planning and executing digital campaigns across multiple channels.
- Excellent Communication skills, including clear written and verbal communication suited to diverse audiences.
- Proficiency in Social Media Marketing, including content planning, platform management, and engagement strategies.
- Ability in Web Content Writing, with experience creating concise, compelling, and SEO-aware content for websites and landing pages.
- Experience with Web Analytics tools (e.g., Google Analytics, social platform insights) to track, interpret, and optimize campaign performance.
- Familiarity with basic SEO, SEM, and email marketing best practices is highly beneficial.
- Comfort working with remote, cross-functional teams and managing multiple projects and deadlines independently.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in edtech, SaaS, or technology-focused organizations is a plus.
- Curiosity about AI and emerging technologies, with a willingness to learn and adapt to current tools and trends.

📌 Digital Marketing Executive (India)
🏢 skillofy_ai
📍 India