1.

Search Engine

Optimization (SEO)

- Develop and execute on-page, off-page, local, and technical SEO strategies.

- Improve Google search rankings for wedding planning and destination wedding keywords.

- Manage Google Business Profiles for Kochi and Bengaluru.

- Conduct keyword research, competitor analysis, backlink development, and SEO audits.

- Optimize website content, landing pages, blogs, and metadata.

- Improve brand visibility across AI-powered search platforms, including ChatGPT, Gemini, and Perplexity.

2.

Social Media

Marketing (SMM)

- Manage Instagram, Facebook, Pinterest, LinkedIn, and YouTube.

- Develop monthly content calendars and coordinate posts, reels, stories, and campaigns.

- Collaborate with designers, photographers, and videographers to produce engaging content.

- Monitor audience engagement, brand consistency, and social media growth.

- Research wedding industry trends and competitor campaigns.

3. Paid Advertising & Lead Generation

- Plan, execute, and optimize Meta Ads and Google Ads campaigns.

- Generate qualified wedding enquiries from Kerala and Bengaluru.

- Manage audience targeting, retargeting, campaign budgets, and lead tracking.





- Optimize cost per qualified lead and campaign conversion performance.

- Coordinate with the sales team to evaluate lead quality and conversion.

4. Website & Digital Brand Visibility

- Coordinate website updates and landing page improvements.

- Implement basic conversion rate optimization strategies.

- Improve online brand presence through wedding directories, publications, and relevant digital partnerships.

- Monitor online reviews and coordinate reputation management.

5. Analytics & Reporting

- Track website traffic, organic rankings, enquiries, campaign performance, and conversions.

- Use Google Analytics 4, Google Search Console, Meta Business Suite, and SEO tools.

- Prepare weekly performance reports and monthly marketing reviews.

- Recommend improvements based on measurable business outcomes.

Pay: ₹25,000.00 - ₹35,000.00 per month

Education

- Bachelor's (Required)

Experience

- Digital marketing: 2 years (Required)

Language

- English, Malayalam (Preferred)

Work Location: In person

📌 Digital Marketing Executive (Kochi)
🏢 Oakstreet Events
📍 Kochi