Digital Marketing Executive

Growth, Performance Marketing & SEO

Company: Martech Minds Private Limited

Location: T. Nagar, Chennai

Work Mode: On-site

Experience: 2–5 Years

About Martech Minds

Martech Minds Private Limited is a digital marketing company based in Chennai, specializing in building revenue-driven marketing systems for B2B and D2C brands. We help businesses scale through paid media, SEO, marketing automation, and performance marketing strategies.

We’re looking for a results-driven Digital Marketing Executive who can combine paid advertising, organic growth, SEO, and conversion optimization to generate qualified leads, increase sales, and drive measurable business growth.

We are seeking an analytical and execution-focused Digital Marketing Executive with hands-on experience in performance marketing, search engine optimization, and growth marketing.

The ideal candidate should be capable of managing paid campaigns, improving organic search visibility, building lead-generation funnels, and optimizing marketing performance across multiple channels.

You will work on growth initiatives for Martech Minds and its clients, with a focus on qualified leads, conversions, pipeline generation, and revenue growth — not just clicks and impressions.

Key Responsibilities

1. Performance Marketing & Paid Media

- Plan, execute, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Develop full-funnel marketing strategies covering awareness, consideration, and conversion.
- Manage advertising budgets and optimize campaigns for ROI, CPL, CAC, and ROAS.
- Test ad creatives, copy, audiences, and campaign strategies to improve performance.

2. Search Engine Optimization (SEO)

- Conduct keyword research, competitor analysis, and search intent analysis.
- Implement on-page SEO, including meta titles, descriptions, headings, internal linking, and content optimization.
- Identify and resolve technical SEO issues related to indexing, crawlability, site speed, mobile usability, and website structure.
- Plan and execute off-page SEO and ethical link-building strategies.
- Develop SEO content strategies, including blogs, landing pages, and website content.
- Monitor keyword rankings, organic traffic, search visibility, and conversions using Google Search Console and GA4.
- Identify opportunities to improve organic lead generation and website performance.
- Stay updated with Google algorithm changes and evolving SEO best practices.

3.



Lead Generation & Funnel Building

- Plan and execute B2B lead-generation campaigns.
- Build and optimize conversion-focused landing pages and lead capture flows.
- Generate qualified leads and sales opportunities through paid and organic channels.
- Improve lead quality through audience segmentation, targeting, and funnel optimization.

4. E-commerce & Conversion Rate Optimization

- Optimize D2C campaigns for purchases, sales conversions, and ROAS.
- Improve landing page performance and reduce conversion drop-offs.
- Conduct A/B testing across creatives, copy, landing pages, and targeting.
- Analyze user journeys and recommend improvements to conversion rates.

5. CRM & Marketing Automation

- Build and manage email marketing and lead-nurturing workflows.
- Integrate marketing campaigns with CRM platforms such as HubSpot, Zoho, or similar tools.
- Support lead tracking, automated follow-ups, and pipeline management.
- Ensure consistent lead attribution across marketing channels.

6. AI-Driven Marketing

- Use AI tools to support creative generation, keyword research, audience insights, and content planning.
- Explore AI-powered workflows for campaign optimization and marketing automation.
- Improve marketing productivity while maintaining content quality and strategic relevance.

7. Analytics, Reporting & Optimization

- Track and analyze key performance indicators, including:
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rates
- Organic Traffic and Keyword Rankings
- Marketing Qualified Leads (MQLs)
- Use GA4, Google Tag Manager, Google Search Console, and advertising dashboards to measure performance.
- Prepare performance reports and translate data into actionable recommendations.
- Continuously improve campaign efficiency, organic visibility, and lead quality.

Requirements

- 2–5 years of experience in digital marketing, performance marketing, or growth marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Working experience with LinkedIn Ads and B2B lead generation.
- Practical knowledge of SEO,



including keyword research, on-page SEO, technical SEO, and off-page SEO.
- Experience with D2C or e-commerce marketing and conversion optimization.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
- Working knowledge of CRM tools such as HubSpot, Zoho, or equivalent platforms.
- Understanding of marketing automation, conversion tracking, and lead attribution.
- Strong analytical, problem-solving, and communication skills.
- Ability to interpret marketing data and make performance-driven decisions.

What We’re Looking For

- Someone who thinks in terms of revenue, not just reach.
- A marketer who understands both paid acquisition and organic growth.
- Someone who can manage campaigns and funnels from strategy to execution.
- A proactive qualified who takes ownership of results.
- A detail-oriented individual who enjoys testing, analyzing, and optimizing.
- Someone who can connect SEO, paid media, and conversion optimization to business outcomes.

Bonus Points If You Have

- Experience with AI-powered marketing tools and workflows.
- Experience managing high-budget advertising campaigns.
- A proven track record of generating qualified leads or sales.
- Experience building organic traffic and improving keyword rankings.
- Experience working across both B2B and D2C marketing funnels.
- Knowledge of landing page optimization, CRO tools, and advanced tracking setups.

Why Join Martech Minds?

- Work on high-impact growth and performance campaigns.
- Build scalable marketing systems for diverse businesses.
- Gain exposure to multiple industries and business models.
- Collaborate with a team focused on measurable results.
- Develop your expertise across performance marketing, SEO, automation, and growth strategy.
- Grow in a performance-driven environment with opportunities for professional development.

How to Apply

If you can generate qualified leads, improve organic visibility, optimize marketing funnels, and drive measurable business growth, we’d love to hear from you!

Send your resume to: [email protected]

Please include

- Your resume and relevant experience.
- Campaign results or case studies.
- Marketing and SEO tools you have used.
- Key performance metrics achieved, such as leads generated, ROAS, organic traffic growth, or keyword ranking improvements.

Martech Minds Private Limited

Think Big. Shape The Future.

📌 Digital Marketing Executive (Chennai)
🏢 Martech Minds
📍 Chennai