Role: Digital Marketing Executive

Experience: Minimum 2 Years

Location: Coimbatore

Job Summary

We are looking for a creative, proactive, and results-driven Digital Marketing Executive with a minimum of 2 years of experience to plan, execute, and optimize digital marketing activities. The ideal candidate should have a strong understanding of digital marketing strategies, social media management, paid advertising, content creation, and performance analysis to strengthen brand visibility, generate leads, and support business growth.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across various online platforms.
- Manage and grow the company’s social media presence across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Develop engaging content ideas, captions, creatives, and campaign concepts aligned with brand objectives.
- Set up, monitor, and optimize paid advertising campaigns using Meta Ads and Google Ads.
- Conduct keyword research, competitor analysis, and audience research to identify marketing opportunities.
- Monitor campaign performance, analyze key metrics, and prepare regular performance reports.
- Implement SEO best practices to improve website visibility and organic traffic.
- Coordinate with designers, video editors, and content teams to develop effective marketing materials.
- Maintain and update website content, landing pages,



and campaign-related information.
- Track leads, conversions, engagement, and return on advertising spend (ROAS) to improve campaign effectiveness.
- Stay updated on digital marketing trends, platform updates, and industry best practices.

Required Qualifications & Skills

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2 years of hands-on experience in digital marketing.
- Strong knowledge of social media marketing, paid advertising, and content marketing.
- Practical experience with Meta Ads Manager and Google Ads.
- Familiarity with SEO, Google Analytics 4 (GA4), Google Search Console, and campaign tracking tools.
- Good understanding of audience targeting, lead generation, conversion optimization, and marketing analytics.
- Robust creative thinking, analytical skills, and attention to detail.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns, meet deadlines, and work collaboratively with a team.

Preferred Skills

- Experience in lead generation and performance marketing campaigns.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
- Familiarity with Google Tag Manager, conversion tracking, and remarketing.
- Experience in planning content calendars and coordinating digital campaigns.

📌 Digital Marketing Executive (Coimbatore)
🏢 ATTS Technologies Private
📍 Coimbatore